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    1. We recommend a starting budget of over $10,000 to generate optimal campaign performance.

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    1. Retargeting
    2. How Connected TV Works
    3. Ad Builder
    4. Analytics & Reporting

    OTT Advertising - How It Works

    OTT advertising gives brands the power to reach audiences on smart TVs and other streaming devices. SteelHouse Performance TV allows advertisers to target their audience with OTT ads during premium, ad-supported shows provided by top-tier networks.

    OTT ads shown on TV

    How Does OTT Advertising Work?

    You can launch your own OTT advertising campaigns from the SteelHouse platform.

    CTV advertising interface showing an ad being uploaded.

    Upload Your Creative

    Drag and drop, or link your Dropbox or Google Drive to upload your ad.

    Audience Builder - In-Marketing 'And' Statements

    Select Your Audience

    Build your audience with first party data or segments powered by the Oracle Data Cloud.

    Oracle Data Cloud
    Advertise on OTT across multiple devices

    Extend Your Campaign

    Reach your OTT audience through display ads on any device.



    Set Your Budget & Launch

    Just enter your goal, budget, and start date — no bid required.Because our platform runs your campaign with Dynamic Spend Optimization, it removes the need to enter a bid. Instead it automatically finds the optimal bid per channel to ensure you reach your goal. Simply enter your monthly budget, goal, and launch date — our technology does the rest.

    See the Results

    Track your performance any time with insight into site visitors, page visits, creative performance and more.

    Learn More

    Where Are OTT Ads Shown?

    Food Network


    Some of our networks and apps accessed through Smart TV’s or OTT devices.

    Apple TV
    Amazon Fire TV Stick
    Android TV
    PlayStation 4


    OTT streams across devices you find everywhere.

    How Are OTT Audiences Targeted?

    SteelHouse Performance TV lets you retarget site visitors, or reach new audiences with prospecting campaigns on OTT.


    Leverage your home page visitors, display or video clicks, and form completions.

    Frequency Caps

    Improve user experience by not serving the same ad to the same person over and over.


    Take advantage of personas, age and gender, income, household, and intent information.

    IP Targeting

    Target audiences on television with the accuracy of a digital campaign.

    Connected TV Advertising vs OTT Advertising

    OTT Advertising vs Connected TV Advertising

    Ever wondered what the difference is? There isn’t one — they’re just different names for the same thing. OTT advertising and Connected TV advertising let you reach the same exact audiences, on the same devices and networks.

    Is OTT Considered Addressable TV Advertising?

    They’re similar, but not the same--OTT advertising is more effective. Addressable TV is a general term referred to showing different ads to different viewers during a traditional TV broadcast. OTT advertising leverages detailed targeting capabilities to directly reach audiences no matter what they’re streaming on TV, giving a more precise reach vs. addressable TV.

    • Addressable TV
    • Relies on Broadcast

    • Skippable Ads

    • Limited Targeting

    • Incomplete Analytics


    • OTT
    • Served While Streaming

    • Non-Skippable

    • Precision Targeting

    • In-Depth Analytics

    Why Advertise on OTT with SteelHouse?

    Advertising on OTT can feel overwhelming, but we make it easy.

    The Latest Connected TV News

    Marketers Believe CTV Advertising is Just as Effective as Linear TV

    Apr 8, 2021

    With advertisers looking for alternatives to traditional upfronts and an uptick in interest for...

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    82% of DTC Shoppers Take Action After Seeing an Ad on CTV

    Apr 5, 2021

    As digital-first consumers continue to propel the rise of DTC brands, there’s an immense incentive...

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    Hot Off the Press

    Apr 2, 2021

    The SteelHouse content engine is revving at full speed, with guides, webinars and thought leadership...

    Read More

    Get the latest CTV news, straight to your inbox.

    Your destination for the latest OTT stats, insights, and trends.

      Want to Learn More About OTT Advertising?

      Let’s discuss how easy it is to get your brand on OTT.

        Frequently Asked Questions

        Advertising with SteelHouse Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. You can also reach viewers of your CTV ads when they’re on their computers and mobile devices using SteelHouse Audience Extension. Request a demo to learn more about advertising using SteelHouse Performance TV.

        Unlike traditional TV advertising, advertising with SteelHouse Performance TV is a true performance marketing channel for the following reasons:

        • You can target your ideal audience using audience segments from the Oracle Data Cloud, as well as retarget site visitors on premium networks and devices to advertise on CTV.
        • You can track your TV ad performance on both the SteelHouse platform and Google Analytics – a feature exclusive to Performance TV. Metrics include impressions, visit rate, revenue, ROAS, and many more. There’s no more guesswork when it comes to TV ad attribution, because SteelHouse Performance TV acts like any other digital performance channel. You can treat it exactly like you would paid search, social, or display. This is what makes your ads on CTV act as a true performance marketing channel.

        Request a demo today to learn more about SteelHouse Performance TV.

        SteelHouse offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. SteelHouse Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV. Request a demo today to learn more about SteelHouse Performance TV.

        With SteelHouse, you can quickly launch your own SteelHouse Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the SteelHouse platform. Request a demo today to start advertising on CTV.

        Good question, there are several differences between SteelHouse Performance TV and paid search advertising. Let us break it down for you.

        SteelHouse Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using SteelHouse Performance TV advertising may help compliment your media mix.

        Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your SteelHouse Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and SteelHouse Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.

        Media and Delivery
        Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.

        On the other hand, SteelHouse Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.

        With SteelHouse Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the SteelHouse Advertising Suite. The ability to track the effect and performance of TV commercials is now available with SteelHouse Performance TV.

        Request a demo today to learn about your new performance marketing channel, SteelHouse Performance TV.

        Yes, you can. This is one of the major benefits of advertising with SteelHouse Performance TV, ease of use and portability of your existing creatives. Request a demo today to learn more about launching SteelHouse Performance TV campaigns.

        There are two terms that refer to the same thing: OTT and Connected TV. OTT is an older term and stands for Over The Top, meaning content doesn’t require a cable subscription, but rather goes “over the top” of a cable box and streams directly. Connected TV acts the same, thus they are different terms for the same thing. Learn more about our OTT advertising here.

        Yes, SteelHouse has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.