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Thank you for your interest in our Connected TV Tour. A SteelHouse team member will be in touch shortly to provide details and schedule a session.
OKHow Connected TV Advertising Works
Connected TV, or CTV, is content accessed by apps and streamed over smart TVs, mobile, or over-the-top (OTT) devices. SteelHouse Performance TV allows brands to target their audience with Connected TV ads during premium, ad-supported shows provided by well-known networks.
How Does Connected TV Advertising Work?
With SteelHouse, you can launch your own Connected TV advertising campaigns from a single platform.
Upload Your Creative
Drag and drop, or link your Dropbox or Google Drive to upload your ad.
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Select Your Audience
Build your audience with first party data or segments powered by the Oracle Data Cloud.
Extend Your Campaign
Reach your Connected TV audience through display ads on any device.
Set Your Budget & Launch
Just enter your goal, budget, and start date — no bid required.Because our platform runs your campaign with Dynamic Spend Optimization, it removes the need to enter a bid. Instead it automatically finds the optimal bid per channel to ensure you reach your goal. Simply enter your monthly budget, goal, and launch date — our technology does the rest.
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See the Results
Track your performance any time with insight into site visitors, page visits, creative performance and more.
Learn MoreWhere Are Connected TV Ads Shown?
Networks
Some of our networks and apps accessed through Smart TV’s or OTT devices.
Devices
Connected TV streams across devices you find everywhere.
How Are Connected TV Audiences Targeted?
With SteelHouse you can retarget site visitors, or launch prospecting campaigns that reach brand new audiences.
First-Party
Leverage your home page visitors, display or video clicks, and form completions.
Frequency Caps
Improve user experience by not serving the same ad to the same person over and over.
Third-Party
Take advantage of personas, age and gender, income, household, and intent information.
IP Targeting
Target audiences on television with the accuracy of a digital campaign.
Connected TV Advertising vs OTT Advertising
What’s the difference? There isn’t one — they are just different names for the same thing. Whether you’re looking for a Connected TV advertising platform to launch CTV ads, or an OTT advertising platform to access OTT inventory, SteelHouse has got you covered.
Is Connected TV Considered Addressable TV Advertising?
Addressable TV generally refers to the ability to show different ads to different viewers during a broadcast on traditional TV. Connected TV advertising leverages detailed targeting capabilities to allow advertisers to serve different ads to viewers streaming the same show on Connected TV. They’re similar, but advertising on Connected TV is more effective.
Addressable TV
Relies on Broadcast
Skippable Ads
Limited Targeting
Incomplete Analytics
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Connected TV
Served While Streaming
Non-Skippable
Precision Targeting
In-Depth Analytics
Why Advertise on Connected TV with SteelHouse?
Advertising on Connected TV can feel overwhelming, but we make it easy.
The Latest Connected TV News
Your destination for the latest stats, insights, and trends.
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Want to Learn More About Connected TV Advertising?
Let’s discuss how easy it is to get started.
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