Connected TV, or CTV, is content accessed by apps and streamed over smart TVs, mobile, or over-the-top (OTT) devices. SteelHouse Performance TV allows brands to target their audience with Connected TV ads during premium, ad-supported shows provided by well-known networks.
With SteelHouse, you can launch your own Connected TV advertising campaigns from a single platform.
Drag and drop, or link your Dropbox or Google Drive to upload your ad.
Build your audience with first party data or segments powered by the Oracle Data Cloud.
Reach your Connected TV audience through display ads on any device.
Just enter your goal, budget, and start date — no bid required.Because our platform runs your campaign with Dynamic Spend Optimization, it removes the need to enter a bid. Instead it automatically finds the optimal bid per channel to ensure you reach your goal. Simply enter your monthly budget, goal, and launch date — our technology does the rest.
Track your performance any time with insight into site visitors, page visits, creative performance and more.Learn More
Some of our networks and apps accessed through Smart TV’s or OTT devices.
With SteelHouse you can retarget site visitors, or launch prospecting campaigns that reach brand new audiences.
Leverage your home page visitors, display or video clicks, and form completions.
Improve user experience by not serving the same ad to the same person over and over.
Take advantage of personas, age and gender, income, household, and intent information.
Target audiences on television with the accuracy of a digital campaign.
What’s the difference? There isn’t one — they are just different names for the same thing. Whether you’re looking for a Connected TV advertising platform to launch CTV ads, or an OTT advertising platform to access OTT inventory, SteelHouse has got you covered.
Addressable TV generally refers to the ability to show different ads to different viewers during a broadcast on traditional TV. Connected TV advertising leverages detailed targeting capabilities to allow advertisers to serve different ads to viewers streaming the same show on Connected TV. They’re similar, but advertising on Connected TV is more effective.
Relies on Broadcast
Served While Streaming
Advertising on Connected TV can feel overwhelming, but we make it easy.
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