Creative
Ad Creative, Simplified.
We’ve removed the hassle of creative management. Our platform lets you easily upload Connected TV ads, and automatically create dozens of dynamic display ads to maximize omni-channel reach.
Ads Like You'd See on Network Television
Performance TV ads are just like the commercials you see on television—they’re just delivered in a more efficient, targeted way. Our quality standards for Connected TV creative are high because they’re paired exclusively with top-tier network programming.
Need a TV Commercial? We Can Help
We’ve partnered with QuickFrame, the leading video-as-a-service platform and marketplace, to help countless advertisers produce high-quality video creative—both quickly and affordably. Our partnership guarantees preferred pricing on a number of packages to accommodate any budget.
- Multiple packages and price tiers
- Production in less than 3 weeks
- A fraction of the cost of working with an agency
Real commercials produced by QuickFrame for SteelHouse advertisers
B.Y.O.C (Bring Your Own Commercial)
Already running video or TV advertising?
Simply upload your 15 or 30 second video, and our platform will process and analyze it to ensure it’s ready to meet Connected TV broadcast standards.
If you’re an advanced video advertiser, then you probably care about impression tracking. We’re pioneering server-side impression tracking technology for Connected TV, and you can learn more about it here.
New to Connected TV Advertising?
If you’re looking for a place to start, we’ve got you covered. Download our guide on what you need to know about creating and launching Connected TV ads.
Get the Guide
Omni-Channel Display Ads
Every Performance TV campaign comes complete with complementary display ads designed to extend your message across web and mobile. And whether you already have your ad creative ready, or need to build it from scratch, we offer easy solutions to help you launch.
Bring Your Own
Easily upload your own existing display creative with the press of a button.
Start From Scratch
Use the integrated Ad Builder to design ads worthy of your brand with custom fonts, images, video, and more.
Use Professional Templates
Get a head start by choosing from hundreds of professionally-designed templates based on your industry and goals.
Everybody's an Ad Builder
Create beautiful ads from scratch or with a library of professionally designed ad templates you can customize in any way.
Marketers
Launch performance-optimized ads, no coding required.
Free premium photography
Pre-set ad templates
Fast go-live
Designers
Quickly create ads that auto resize into dozens of ad sizes.
Auto ad resizing
Speedy editing
Purpose-built tool
Build One Ad, Get Dozens of Ad Sizes
Create a single ad and it’s resized automatically for web and mobile placements.
Hundreds of Templates
Customize creative to tell your brand’s story.
No Assets? No Problem
Select images and video from the Shutterstock content library at no extra cost.
Get Your Ads in Motion
Upload your own, access YouTube, or animate still images to create video ads.
Industry Leaders Choose SteelHouse
The Latest Connected TV News
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Frequently Asked Questions
Advertising with SteelHouse Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. You can also reach viewers of your CTV ads when they’re on their computers and mobile devices using SteelHouse Audience Extension. Request a demo to learn more about advertising using SteelHouse Performance TV.
Unlike traditional TV advertising, advertising with SteelHouse Performance TV is a true performance marketing channel for the following reasons:
- You can target your ideal audience using audience segments from the Oracle Data Cloud, as well as retarget site visitors on premium networks and devices to advertise on CTV.
- You can track your TV ad performance on both the SteelHouse platform and Google Analytics – a feature exclusive to Performance TV. Metrics include impressions, visit rate, revenue, ROAS, and many more. There’s no more guesswork when it comes to TV ad attribution, because SteelHouse Performance TV acts like any other digital performance channel. You can treat it exactly like you would paid search, social, or display. This is what makes your ads on CTV act as a true performance marketing channel.
Request a demo today to learn more about SteelHouse Performance TV.
SteelHouse offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. SteelHouse Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV. Request a demo today to learn more about SteelHouse Performance TV.
With SteelHouse, you can quickly launch your own SteelHouse Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the SteelHouse platform. Request a demo today to start advertising on CTV.
Good question, there are several differences between SteelHouse Performance TV and paid search advertising. Let us break it down for you.
Targeting
SteelHouse Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using SteelHouse Performance TV advertising may help compliment your media mix.
Cost
Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your SteelHouse Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and SteelHouse Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.
Media and Delivery
Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.
On the other hand, SteelHouse Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.
Reporting
With SteelHouse Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the SteelHouse Advertising Suite. The ability to track the effect and performance of TV commercials is now available with SteelHouse Performance TV.
Request a demo today to learn about your new performance marketing channel, SteelHouse Performance TV.
Yes, you can. This is one of the major benefits of advertising with SteelHouse Performance TV, ease of use and portability of your existing creatives. Request a demo today to learn more about launching SteelHouse Performance TV campaigns.
There are two terms that refer to the same thing: OTT and Connected TV. OTT is an older term and stands for Over The Top, meaning content doesn’t require a cable subscription, but rather goes “over the top” of a cable box and streams directly. Connected TV acts the same, thus they are different terms for the same thing. Learn more about our OTT advertising here.
Yes, SteelHouse has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.