Speak to an Expert

    Let's talk! We're eager to dive into your advertising needs. First we need some basic info

    Great - what's your title and where do you work?

    1. We recommend a starting budget of over $10,000 to generate optimal campaign performance.

    We need just a little more detail...

    Perfect - now tell us about your current situation

    We love agencies! What kind are you?

    Last but not least, what are you interested in?

    That's all we need — we'll be in touch shortly.

    While you wait, why not learn more about SteelHouse? It will help pass the time.

    1. Retargeting
    2. How Connected TV Works
    3. Ad Builder
    4. Analytics & Reporting

    Connected TV Retargeting Beta

    SteelHouse Performance TV brings retargeting to television. For the first time ever, you can target viewers who have visited your website and bring them back to convert with compelling ads streamed across major networks and apps.

    Connected TV Retargeting

    Retarget Site Visitors on Connected TV

    SteelHouse Performance TV combines the experience of television with the urgency, targeting, and timeliness of retargeting.

    Connected TV Retargeting

    How Connected TV Retargeting Works

    Pixel being placed for Connected TV ads

    1. Set Your Pixel

    Set up a SteelHouse campaign, then place the SteelHouse Pixel on your website.

    Audience building for Connected TV advertising

    2. Build Your Audience

    Once the pixel is live, any visitors to your site get added to the retargeting audience pool.

    Connected TV retargeting ad on a TV

    3. Retarget Viewers

    Any user who visits your site is now eligible to receive Connected TV retargeting ads.

    Retarget Your Way

    You can take your retargeting further—it’s up to you. Retarget viewers solely on Connected TV, or extend your campaigns by retargeting viewers who saw your Connected TV ad with related ads across display and mobile.

    Connected TV Retargeting
    Site Visitors
    Retargeting using a Connected TV ad
    Site Visitors
    Retargeted on TV
    Audience Extension
    CTV Ad Viewers
    Retargeted for the Web
    CTV Ad Viewers
    Retargeted on the Web

    A Complete Full-Funnel Strategy

    Keep your retargeting audience full with Connected TV prospecting campaigns powered by the Oracle Data Cloud - giving you access to countless audience segments to help fill your funnel.

    Learn How Connected TV Ads Work

    The Latest Connected TV News

    Marketers Believe CTV Advertising is Just as Effective as Linear TV

    Apr 8, 2021

    With advertisers looking for alternatives to traditional upfronts and an uptick in interest for...

    Read More

    82% of DTC Shoppers Take Action After Seeing an Ad on CTV

    Apr 5, 2021

    As digital-first consumers continue to propel the rise of DTC brands, there’s an immense incentive...

    Read More

    Hot Off the Press

    Apr 2, 2021

    The SteelHouse content engine is revving at full speed, with guides, webinars and thought leadership...

    Read More

    Get the latest CTV news, straight to your inbox.

    Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.

      Want to Learn More About Connected TV Advertising?

      Let’s discuss how easy it is to get started.

        Frequently Asked Questions

        Advertising with SteelHouse Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. You can also reach viewers of your CTV ads when they’re on their computers and mobile devices using SteelHouse Audience Extension. Request a demo to learn more about advertising using SteelHouse Performance TV.

        Unlike traditional TV advertising, advertising with SteelHouse Performance TV is a true performance marketing channel for the following reasons:

        • You can target your ideal audience using audience segments from the Oracle Data Cloud, as well as retarget site visitors on premium networks and devices to advertise on CTV.
        • You can track your TV ad performance on both the SteelHouse platform and Google Analytics – a feature exclusive to Performance TV. Metrics include impressions, visit rate, revenue, ROAS, and many more. There’s no more guesswork when it comes to TV ad attribution, because SteelHouse Performance TV acts like any other digital performance channel. You can treat it exactly like you would paid search, social, or display. This is what makes your ads on CTV act as a true performance marketing channel.

        Request a demo today to learn more about SteelHouse Performance TV.

        SteelHouse offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. SteelHouse Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV. Request a demo today to learn more about SteelHouse Performance TV.

        With SteelHouse, you can quickly launch your own SteelHouse Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the SteelHouse platform. Request a demo today to start advertising on CTV.

        Good question, there are several differences between SteelHouse Performance TV and paid search advertising. Let us break it down for you.

        SteelHouse Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using SteelHouse Performance TV advertising may help compliment your media mix.

        Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your SteelHouse Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and SteelHouse Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.

        Media and Delivery
        Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.

        On the other hand, SteelHouse Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.

        With SteelHouse Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the SteelHouse Advertising Suite. The ability to track the effect and performance of TV commercials is now available with SteelHouse Performance TV.

        Request a demo today to learn about your new performance marketing channel, SteelHouse Performance TV.

        Yes, you can. This is one of the major benefits of advertising with SteelHouse Performance TV, ease of use and portability of your existing creatives. Request a demo today to learn more about launching SteelHouse Performance TV campaigns.

        There are two terms that refer to the same thing: OTT and Connected TV. OTT is an older term and stands for Over The Top, meaning content doesn’t require a cable subscription, but rather goes “over the top” of a cable box and streams directly. Connected TV acts the same, thus they are different terms for the same thing. Learn more about our OTT advertising here.

        Yes, SteelHouse has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.