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  1. Retargeting
  2. How Connected TV Works
  3. Ad Builder
  4. Analytics & Reporting

The Connected TV Ad Experience

SteelHouse Performance TV reaches your audience with Connected TV ads that are targeted, unskippable, and only served during premium content that is Living Room Quality™.

The Connected TV Ad Experience

What You Need to Know About Connected TV Ads

Connected TV ads take the Living Room Quality™ experience of television and combine it with the precision targeting and analytics of digital advertising.

High-Resolution

Ads are required to be very high res, allows for living room quality ads

15 or 30 Seconds

Allowed length of CTV ads on our platform

Non-Skippable

All of our CTV ads are non-skippable

Premium Content

We’ve handpicked premium publishers so your ads run on good content rather than obscure channels

Living Room Quality

What is Living Room Quality?

Living Room Quality describes long form, ad-supported episodic, on-demand, and live news or sports programming created by premium networks and apps which is traditionally viewed in the living room.

With SteelHouse, your Connected TV ads are only delivered via apps from premium content creators including all major TV networks, as well as many cable and digital content creators like Bravo, ESPN, NBC, or Crackle.

What is Living Room Quality?

Living Room Quality describes long form, ad-supported episodic, on-demand, and live news or sports programming created by premium networks and apps which is traditionally viewed in the living room.

With SteelHouse, your Connected TV ads are only delivered via apps from premium content creators including all major TV networks, as well as many cable and digital content creators like Bravo, ESPN, NBC, or Crackle.

What is Not Living Room Quality?

If it’s not premium Connected TV advertising with SteelHouse, it’s not Living Room Quality.

Not pre-roll or mid-roll video advertising

Not pre-roll or mid-roll video advertising

Not advertising during cat videos

Not advertising during cat videos

Not ads that can be forwarded or skipped

Not ads that can be forwarded or skipped

Redefine Multi-Channel with Audience Extension

Your campaign will reach consumers wherever they go. Target unique users you have reached through Connected TV, and serve them relevant ads across web and mobile. Extend your television campaigns to reach customers everywhere, and deliver a targeted ad experience unlike any other.

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Customer Success: Green Chef

This leader in home food-delivery reached hundreds of thousands of viewers with SteelHouse Connected TV

Green Chef

Looking to expand their audience and reach new customers with video content, Green Chef turned to SteelHouse to launch ads on Connected TV. The campaign leveraged engaging creative and advanced targeting capabilities, and ran across a number of Living Room Quality™ Connected TV apps.

Green Chef saw strong results with Connected TV that drove brand awareness and site traffic. The campaign served 437,264 impressions with a 93% completion rate, a testament to Connected TV’s ability to deliver a brand’s message in its entirety.

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FAQ

Advertising with SteelHouse Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. You can also reach viewers of your CTV ads when they’re on their computers and mobile devices using SteelHouse Audience Extension. Request a demo to learn more about advertising using SteelHouse Performance TV.

Unlike traditional TV advertising, advertising with SteelHouse Performance TV is a true performance marketing channel for the following reasons:

  • You can target your ideal audience using audience segments from the Oracle Data Cloud, as well as retarget site visitors on premium networks and devices to advertise on CTV.
  • You can track your TV ad performance on both the SteelHouse platform and Google Analytics – a feature exclusive to Performance TV. Metrics include impressions, visit rate, revenue, ROAS, and many more. There’s no more guesswork when it comes to TV ad attribution, because SteelHouse Performance TV acts like any other digital performance channel. You can treat it exactly like you would paid search, social, or display. This is what makes your ads on CTV act as a true performance marketing channel.

Request a demo today to learn more about SteelHouse Performance TV.

SteelHouse offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. SteelHouse Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV. Request a demo today to learn more about SteelHouse Performance TV.

With SteelHouse, you can quickly launch your own SteelHouse Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the SteelHouse platform. Request a demo today to start advertising on CTV.

Good question, there are several differences between SteelHouse Performance TV and paid search advertising. Let us break it down for you.

Targeting
SteelHouse Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using SteelHouse Performance TV advertising may help compliment your media mix.

Cost
Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your SteelHouse Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and SteelHouse Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.

Media and Delivery
Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.

On the other hand, SteelHouse Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.

Reporting
With SteelHouse Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the SteelHouse Advertising Suite. The ability to track the effect and performance of TV commercials is now available with SteelHouse Performance TV.

Request a demo today to learn about your new performance marketing channel, SteelHouse Performance TV.

Yes, you can. This is one of the major benefits of advertising with SteelHouse Performance TV, ease of use and portability of your existing creatives. Request a demo today to learn more about launching SteelHouse Performance TV campaigns.

There are two terms that refer to the same thing: OTT and Connected TV. OTT is an older term and stands for Over The Top, meaning content doesn’t require a cable subscription, but rather goes “over the top” of a cable box and streams directly. Connected TV acts the same, thus they are different terms for the same thing. Learn more about our OTT advertising here.

Yes, SteelHouse has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.