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Attribution
Industry-Leading Connected TV
Attribution.
You need accurate attribution for effective performance marketing. We’ve made accurate, cross-device measurement our priority.
Our innovative approach combines proprietary technology and key integrations with measurement-industry leaders to offer the most comprehensive attribution suite available on the market today.
Fully Integrated Into Google Analytics
SteelHouse cross-device attribution is fully integrated into Google Analytics, which means you can accurately track and verify all traffic and conversions across all devices—including Connected TV.
Tie App Downloads to Your TV Campaign
Promoting your mobile app? You can measure the number of downloads driven by your Connected TV campaign. Our integration with AppsFlyer, the leaders in mobile attribution and analytics, gives you insight into your campaign’s app installation impact.
See the Experience for YourselfMeasure Your Ads' In-Store Impact
We’ve brought digital metrics into the real world.
Integrations with the top location-data providers give us access to device graphs tracking millions of devices and physical store visits. Use those insights to track how your ad spend affects in-store traffic, purchases, and more.
See In-Store Attribution in ActionTake Cross-Device Performance to the Next Level
Cross-Device Verified Visits is our proprietary technology that measures any user visits to your site following the guaranteed in-view display of your ads, in a window of time defined by you. To ensure accurate attribution, if a user views a SteelHouse ad impression but then engages with another paid media source—it won’t take credit for the visit.
User completes an ad (considered viewable by IAB standards) on a household device
User visits advertiser site on any household device within Verified Visit window
User converts within conversion window
Industry Leaders Choose SteelHouse
Customer Success
How Cross-Device Verified Visits Worked for The Pro's Closet
This leading premium pre-owned bike retailer accurately tracked their customers’ sales journey from device to device. From the initial ad impression served on Connected TV, to the devices used to visit their website, Cross-Device Verified Visits provided insight into every touchpoint in the lead up to conversion—reporting performance both in the SteelHouse platform and Google Analytics.
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Frequently Asked Questions
Advertising with SteelHouse Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. You can also reach viewers of your CTV ads when they’re on their computers and mobile devices using SteelHouse Audience Extension. Request a demo to learn more about advertising using SteelHouse Performance TV.
Unlike traditional TV advertising, advertising with SteelHouse Performance TV is a true performance marketing channel for the following reasons:
- You can target your ideal audience using audience segments from the Oracle Data Cloud, as well as retarget site visitors on premium networks and devices to advertise on CTV.
- You can track your TV ad performance on both the SteelHouse platform and Google Analytics – a feature exclusive to Performance TV. Metrics include impressions, visit rate, revenue, ROAS, and many more. There’s no more guesswork when it comes to TV ad attribution, because SteelHouse Performance TV acts like any other digital performance channel. You can treat it exactly like you would paid search, social, or display. This is what makes your ads on CTV act as a true performance marketing channel.
Request a demo today to learn more about SteelHouse Performance TV.
SteelHouse offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. SteelHouse Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV. Request a demo today to learn more about SteelHouse Performance TV.
With SteelHouse, you can quickly launch your own SteelHouse Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the SteelHouse platform. Request a demo today to start advertising on CTV.
Good question, there are several differences between SteelHouse Performance TV and paid search advertising. Let us break it down for you.
Targeting
SteelHouse Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using SteelHouse Performance TV advertising may help compliment your media mix.
Cost
Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your SteelHouse Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and SteelHouse Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.
Media and Delivery
Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.
On the other hand, SteelHouse Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.
Reporting
With SteelHouse Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the SteelHouse Advertising Suite. The ability to track the effect and performance of TV commercials is now available with SteelHouse Performance TV.
Request a demo today to learn about your new performance marketing channel, SteelHouse Performance TV.
Yes, you can. This is one of the major benefits of advertising with SteelHouse Performance TV, ease of use and portability of your existing creatives. Request a demo today to learn more about launching SteelHouse Performance TV campaigns.
There are two terms that refer to the same thing: OTT and Connected TV. OTT is an older term and stands for Over The Top, meaning content doesn’t require a cable subscription, but rather goes “over the top” of a cable box and streams directly. Connected TV acts the same, thus they are different terms for the same thing. Learn more about our OTT advertising here.
Yes, SteelHouse has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.