Source / Medium
1. steelhouse / retargeting
2. steelhouse / ctv
Nothing has a bigger advertising impact than television, which is why we have transformed it into the next great performance channel. Unlock Connected TV’s performance potential with SteelHouse Performance TV.
Launch retargeting or prospecting campaigns, target your ideal audience, and measure your results — all from a single intuitive platform that transforms television into the next great performance channel.Request Demo
Combine the experience of television with the urgency, targeting, and timeliness of retargeting. SteelHouse Performance TV lets you target viewers who have visited your website, and serve them relevant ads that will convince them to come back and convert.
Upload data from your CRM to target viewers who are interested in your brand.
Retarget viewers who see your Connected TV ads with ads on display and mobile.
Keep your retargeting audience full with Connected TV prospecting campaigns.
Launching Connected TV campaigns has never been easier. From creative management to audience targeting, SteelHouse Performance TV gives you all the tools you need to launch and measure high-performance Connected TV ad campaigns.
Just upload your creative, select your audience, and then set your budget and goal.
Track your performance with Google Analytics and a fully customizable dashboard.
Our technology ensures your creative meets all required specs to stream on major networks.
Your audience is streaming premium Connected TV content, and with SteelHouse Performance TV your ads will be there to meet them. Reach your hand-selected audience on high-quality, brand-safe CTV networks and apps and keep them engaged throughout the customer journey.
Deliver unskippable, high quality ads across premium episodic or live programming.
Target users who see your Connected TV ads with related ads across web and mobile.
Whether it’s with our fully customizable reporting dashboard, or through our integration with Google Analytics, you can track and measure your Connected TV advertising campaign’s impact on your bottom line.
Leverage the same performance metrics you would with search, display, or social advertising.
Measure your campaign results alongside the rest of your performance channels in GA.
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Source / Medium
1. steelhouse / retargeting
2. steelhouse / ctv
The business press turns to SteelHouse to make sense of the biggest breaking Connected TV news.
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Advertising with SteelHouse Performance TV allows brands and agencies to market and remarket to their ideal audience with advertising content streamed over smart TVs, mobile, and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. Furthermore, you can remarket to viewers of your TV ads when they’re on their computers and mobile devices using SteelHouse Audience Extension. Request a demo to learn more about advertising using SteelHouse Performance TV.
Unlike traditional TV advertising, advertising with SteelHouse Performance TV is a true performance marketing channel for the following reasons:
Request a demo today to learn more about SteelHouse Performance TV.
SteelHouse offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. SteelHouse Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV. Request a demo today to learn more about SteelHouse Performance TV.
With SteelHouse, you can quickly launch your own SteelHouse Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the SteelHouse platform. Request a demo today to get more information today.
Good question, there are several differences between SteelHouse Performance TV and paid search advertising. Let us break it down for you.
SteelHouse Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using SteelHouse Performance TV advertising may help compliment your media mix.
Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your SteelHouse Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and SteelHouse Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.
Media and Delivery
Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.
On the other hand, SteelHouse Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.
With SteelHouse Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the SteelHouse Advertising Suite. The ability to track the effect and performance of TV commercials is now available with SteelHouse Performance TV.
Request a demo today to learn about your new performance marketing channel, SteelHouse Performance TV.
Yes, you can.This is one of the major benefits of advertising with SteelHouse Performance TV, ease of use and portability of your existing creatives. Request a demo today to learn more about launching SteelHouse Performance TV campaigns.
Yes, SteelHouse has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.