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GDPR Fines for Google, Viacom Gets into CTV, & More | Midweek Marketing News

Written by Tim Edmundson

It has been awhile since we saw any headlines related to GDPR, but that may be changing. Privacy regulators in France levied a fine against Google for violations of GDPR, resulting in a penalty of nearly $60MM for the search giant. GDPR has certainly added bite to the EU’s bark, as the maximum for a fine was previously just 150,000 Euros. Ultimately though, when you compare the fine to Google’s revenue, it registers as a slap on the wrist (or maybe just a gentle poke).

In the Connected TV world, meanwhile, Viacom has made a big move in acquiring Pluto TV, which gives them entry into the streaming world and into competition with the likes of Netflix, Disney, and NBC Universal. The service will be ad-supported and free for viewers, and the deal is expected to close sometime in Q1. This will most likely be the first in a long list of deals and moves in the streaming space this year. In fact, just today Hulu announced a price reduction for its most popular service, and a price hike for its most expensive one. The CTV world will be an interesting one to watch this year.

Here’s what else is making headlines this week in marketing news.  

Digital

Google Gets a $57 Million Fine from France for GDPR Violations
Turns out GDPR has bite to go along with its bark. France’s privacy regulator levied a hefty fine for Google’s violations of the EU legislation.

Hulu is Cutting the Price of Its Most Popular Streaming Service –  and Raising the Price of its Most Expensive One
The $8 service is dropping to $6, while the live-TV option is raising from $40 to $45. The ad-free version will stay at $12.

The Ad Industry Continues its Quest Toward Fewer Cookies and More Consistent User IDs
With user identity becoming the ultimate goal for many marketers, the industry is combining efforts to make a unified ID system a reality.

Netflix Gets Best-Picture Nod for ‘Roma’ in Oscar Milestone
Streaming has its first Best Picture nomination, which may very well open the floodgates for streaming services in prestige and the ability to recruit top-end filmmakers.

Buyers are Adopting TV-Style Co-Viewing Metrics for Connected TV
Co-viewing, which takes into account multiple viewers of a single screen, is beginning to be factored into Connected TV ad buys.

Retailers Rethink Physical Stores as Click-and-Collect Catches On
Giving shoppers the option to purchase online then pick up in-store has proven popular, and retair brands are expanding on it.

Viacom Acquires Pluto TV for $340 Million
Viacom has decided that instead of building out their own streaming service like rivals Disney and NBC Universal, they’ll just buy one instead.

Social

Facebook Thinks the NY Times’ Coverage of it Has Gotten More Critical. It has.
Facebook leadership believes the upped criticism is unfair, with nearly all of the paper’s coverage having a negative slant since the 2016 election.

Advertisers Want Better Brand-Safety Tools for Facebook Video Ads
A new block-list management tool is meant to mitigate advertiser fears around brand safety issues on the Facebook Audience Network.

How Brands Can Leverage Social Investment Returns in 2019
It’s not about getting your brand out there — it’s the level of quality you bring to the table that will get you noticed.

Mobile

Mobile Carriers End Data Sharing with Location Aggregators; Should Marketers Worry?
Location data has become a big part of the privacy debate, and carriers have decided to shut off data sharing to third parties… but there’s plenty of carrier first-party data still available.

Why Mobile Messaging Might be Your Next Top Revenue Channel
People don’t open emails, but they certainly open text messages and that means messaging may prove to be the next big ad opportunity.

We’ll Keep You Up to Date

That’s it for the roundup this week, we’ll be back with another list of what’s making news in marketing.