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Free Samples, New Year Predictions, & More | Midweek Marketing News

Written by Tim Edmundson

Jan 9, 2019 5 Min Read

January is well underway, and there’s no shortage of predictions for the new year. Experts seem to think this year will be the year of mobile (again), and with good reason. Mobile video is exploding, and smart brick-and-mortar retailers are embracing mobile strategy as new research has shown the majority of shoppers have used a brand’s mobile app while in their store. And when it comes to ecommerce, the revolutionary new ad tactic might very well be… free samples? Amazon has plans for leveraging user interest in products to send them free samples, in an effort to elevate targeted advertising and push an advantage they have over their competitors Facebook and Google.

Aside from that, there’s a lot more making headlines this week. Let’s take a look at what’s grabbing people’s attention in marketing news.

Digital

It’s Post-Holiday Return Season: How Marketers Can Make the Best of It
U.S. retail returns are expected to top $550 billion by 2020, and a good chunk of that is ecommerce.

Amazon Adopts MRC Viewability Standard for Conversion Attribution
View-through conversions are now attributed to viewable impressions only, giving advertisers more transparency into their performance.

Amazon’s New Ad Strategy: Free Samples Based on What it Knows About You
The ecommerce giant will turn free samples of actual products into targeted ads, which should give it an enormous advantage over Facebook and Google.

How Ad-Tech is Fighting Bot Fraud to Make Social Media Marketing as Safe as Media Content
Oracle, OMD, and other heavy industry influencers have formed a Bot Fraud Prevention Council.

Infographic: 73% of Millennials Use Their Phones to Shop Online
Millennials love their phones, who would have thought? And they’re using them for just about everything in life.

2018 Saw Connected TV Prove its Worth, But There Are Still Ways Data Can Improve It
Connected TV’s biggest strength is its data-based approach, and advertisers would do well to leverage it.

Hulu Hits 25 Million Subscribers
That eclipses last year’s number of 17 million users.

Ad Age’s 2019 Industry Predictions
What does the future hold for advertising? Who knows, but Ad Age is taking a crack at their best guesses.

Social

Mark Zuckerberg Wants to Talk About the Future. We Should Probably Listen
He will hold a series of public discussions about the challenges and opportunities tech presents society.

Facebook Sees Stories As the Ad Future and Is Schooling Brands
They gathered dozens of the best creative social media minds from agencies and brands to train them in the art of stories.

Reddit Hires Former Twitter Ad Team Director as VP of Ad Products, Engineering
Reddit’s looking to become a bigger force in the ad space, and has turned to an experienced hand to help them do it.

Instagram’s CPCs, CPMs Drop as Click-Throughs Continue to Climb
This is good news for Instagram advertisers, as their cost of doing business drops as their ads’ effectiveness climbs.

Snapchat Releases New Report on How and Why People Use Different Social Apps
“Silly,” “Creative,” “Attractive” — just a few of the ‘Top Attribute Index Scores’ Snap found their users to have in their report. Twitter’s is less flattering, with “Anxious,” “Isolated,” and “Overwhelmed.” Yikes.

Mobile

Retail in 2019: Store Evolution, Tech Adoption and What it Will Take to Win
What will it take for retailers to win in 2019? A mobile first approach, thanks to shoppers integrating their phones into their shopping experiences more and more.

6 Trends That Will Shape Mobile Marketing in 2019
Experts believe that 2019 will be a big year for mobile video and augmented reality.

Study: 57% of Shoppers Use Retailer Mobile Apps In-Store
A majority of shoppers say they have used a retailer’s mobile app while in their store, marking the importance of a mobile strategy for brick-and-mortar businesses.

We’ll Keep You Up to Date

That’s it for the roundup this week, we’ll be back with another list of what’s making news in marketing.