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Fraud Schemes Busted, 2019 on the Horizon, & More | Midweek Marketing News

Written by Tim Edmundson

Dec 5, 2018 5 Min Read

As the year begins to wind down, we take stock of 2018 and look forward to the new year. Holiday campaigns are buzzing at the moment, building off the momentum of the biggest Black Friday and Cyber Monday in history. And while it appears this holiday season is going to be a smashing success, analysts are looking to 2019 with a less than rosy view, expecting ad spend to drop from previous estimates, due mostly to issues in the auto market and soft spending on consumer goods.

Aside from lower spend, there are plenty of opportunities on the horizon. Social experienced a bit of a bumpy ride in 2018, but industry experts see plenty of upside in 2019 for brands to assuage fears and capitalize on still-high engagement.

Let’s see what else is making marketing news this week.

 

Digital

YouTube Drops Paywall from Some Originals, Explores Advertising
YouTube is transitioning some Originals content onto an ad-supported model.

Shifts in the Agency-DSP Dynamic as Clients Take Control of Programmatic
More brands are bringing their programmatic ad efforts in-house, which means DSPs are starting to work with more brands directly.

As Programmatic Ad Revenue Grows, Publishers Adapt Sales Team Structures
How sales teams should be compensated for programmatic revenue is becoming an urgent issue because programmatic has become a bigger and more central revenue stream for publishers.

Feds Take Down International Hacker Ring that Cost Advertisers Millions
The 3ve and Methbot botnets were taken down, and indictments were handed out to eight individuals ranging from wire fraud to money laundering.

The 8 Consumer Trends Facing Marketer in 2019
Subscription-based commerce will slow, and sneakerheads will redefine what a luxury good can be, according to Ad Age.

Ad Spending Expected to See Slower Growth in 2019
GroupM expects ad spending to slow as the new year begins, revising their growth estimates from 3.9% to 3.6% for 2019 mainly due to trouble in the auto industry.

 

Social

Facebook’s ‘I Already Owned This’ Retargeting Feature Gains Little Traction
While seemingly useful, it hasn’t seen a lot of love from Facebook or media buyers. In fact, the buyers in this article weren’t even aware it existed.

Reuters is Seeing a Revenue Bump From Monetized Video Views on Twitter
Reuters has nearly a dozen people working on its Twitter accounts, five of which are monetized with pre-roll, mid-roll, and sponsorships.

Data Privacy: Will the Industry Emerge Stronger Following the Facebook Fallout?
Regulations will put the onus on advertisers to be more responsible and open about how they utilize user data.

Social Marketing Campaigns Can Help Threatened Wildlife Species Recover
Imperial College London’s research discovered that encouraging people to change their behavior through social media campaigns can help the recovery of endangered species.

5 Social Media Trends Hootsuite Sees Taking Hold in 2019
CMO Penny Wilson sees an emphasis on rebuilding trust, and a major focus on stories which grew 15 times faster than feed-based sharing.

 

Mobile

IAB Tech Lab Makes App-ads.txt Available for Implementation During Beta Testing
The goal for the new protocol is to increase available digital ad inventory for mobile apps, including over-the-top video apps, while reducing fraud.

Paypal’s Mobile Platforms Processed More Than $1 Billion on Black Friday
The payment company said its mobile transaction volume rose 42% to a record of more than $1 billion on Black Friday, which is in line with other reports of mega performance from the day.

Walmart Arms Store Associates with Online Shopping App
Employees will be equipped with their store’s mobile app, allowing customers to purchase from the online site while in-store.

Black Friday Draws 165 Million U.S. Shoppers as the Holiday Grows Abroad
Mobile shopping saw its biggest numbers ever, with mobile conversions rising higher than desktop for the first time on Thanksgiving.

 

We’ll Keep You Up to Date

That’s it for the roundup this week, we’ll be back with another list of what’s making news in marketing.