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Cannes Lions, Instagram’s $100 Billion, & More | Midweek Marketing News
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All eyes were turned to Cannes Lions this week, as the best and brightest of the advertising and creative worlds met in southern France to see who would take home the glory. A Grand Prix (the competition’s highest honor) was awarded in all but one category this year, with the Film and Outdoor categories naming two winners each. Proctor & Gamble had a great year in particular, taking home the two Film Grand Prix for their “It’s a Tide Ad” and “The Talk”.
By all accounts Cannes Lions 2018 was a big success, but there was plenty more going on in the world of advertising. Let’s take a look at what else made news this week in the world of marketing.
Check Out All 30 Grand Prix Winners from Cannes Lions 2018
The winners have been announced for the biggest prize in creative.
How Gannett Is Putting Its Advertisers Closer to Its Readers
The company is using new advertising products to reclaim data ceded to the likes of Google and Facebook.
Adobe Adds Attribution IQ, Travel Industry Features and Smart Speaker Targeting
The tech giant continues to improve their offering, which should be good news for marketers.
The Future of TV Advertising in Today’s Digital World
The old days of linear TV advertising are forever changed, which means the new landscape of advertising calls for a new look at television.
New report: Some Ad Campaigns are Almost Entirely Robot Traffic
While not the best headline for marketers to hear, the good news is bot traffic is down 32% overall.
7 Instagram Story Ideas That Work for Business
Why Instagram? Because Instagram Stories generate tons of organic visibility and brand awareness.
Instagram Is Estimated to Be Worth More than $100 Billion
All those stories add up to a lot of money.
How Brands Are Using Instagram’s New Long-Form Video Feature, IGTV
Companies like Chipotle, Nike, Netflix, Warby Parker, Trader Joe’s, Everlane and Gucci are testing IGTV.
Mobile Ad Blocking is Becoming a Bigger Threat
What was once a desktop problem has gone mobile.
Mobile is Taking Over the Customer Journey
Your fresh reminder that mobile success requires a lot more than just having an app or mobile site.
Survey: 87% of Mobile Marketers See Success with Location Targeting
When focusing on customer location, brands are seeing better response, higher engagement, and better customer insights.
We’ll Keep You Up to Date
That’s it for the roundup this week, we’ll be back with another list of what’s making news in marketing.