Connected TV 5 Min Read

Most Streamers Watch Over Half Their TV on Connected TV

Written by Tim Edmundson

66% Watch Over Half Their TV on CTV

A report by RapidTV News has revealed most Connected TV watchers use the majority of their TV time to consume streaming content. And considering that CTV and smart devices make up 75% of all video stream viewing, there’s a major opportunity for advertisers who want to reach viewers while they’re watching TV to do so with Connected TV.   

This is great news for brands advertising on Connected TV. With more than 190 million CTV watchers in the U.S., many are reachable with ads that can be targeted and tracked. Connected TV is an advertising channel that allows for greater audience and analytics capabilities than it’s traditional counterparts. With consumers spending more hours streaming, the opportunities for marketers to get their ads in front of the right people have never been better.

Connected TV in the News

Report: Walmart considers Vudu sale as it tries to focus on core business
Marketing Dive

Walmart acquired Vudu back in 2010, but recent reports are suggesting they are now are considering selling the on-demand digital storefront. 

Determining The Value Of Legacy TV Versus Digital
Media Post

Many legacy TV companies are pushing their advertising towards more focus on direct-to-consumer sites via linear TV networks. 

NBCUniversal reportedly considering making its Peacock streaming service totally free
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As they nail down the details about their new streaming service, Peacock, Comcast and NBCUniversal have revealed that they are considering making it free for all customers to watch.

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