Connected TV 5 Min Read

Marketers Say Targeting is Top CTV Benefit

Written by Tim Edmundson

Connected TV’s Targeting is Marketer’s Top Pick

Marketers are jumping to Connected TV advertising, and the number one reason is its ability to target valuable audiences. According to a survey of marketers and agencies, more than half of those polled listed CTV’s targeting capabilities as a key benefit for the ad channel. Marketers also cited CTV’s measurement, ongoing optimization, cross-screen targeting & tracking, and a list of other advantages as reasons why CTV is a solid option for advertisers.

In contract, traditional television has struggled with its targeting capabilities, relying on an imperfect system that’s more akin to a best guess than certainty. That’s changed with Connected TV — marketers enjoy the same level of targeting as they do for their digital campaigns, which helps CTV make a bigger impact. As the market continues to educate itself on CTV, it’s just a matter of time before more brands are reaching their ideal audiences right in their living rooms. 

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