Connected TV 5 Min Read
Marketers Say Targeting is Top CTV Benefit
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Connected TV’s Targeting is Marketer’s Top Pick
Marketers are jumping to Connected TV advertising, and the number one reason is its ability to target valuable audiences. According to a survey of marketers and agencies, more than half of those polled listed CTV’s targeting capabilities as a key benefit for the ad channel. Marketers also cited CTV’s measurement, ongoing optimization, cross-screen targeting & tracking, and a list of other advantages as reasons why CTV is a solid option for advertisers.
In contract, traditional television has struggled with its targeting capabilities, relying on an imperfect system that’s more akin to a best guess than certainty. That’s changed with Connected TV — marketers enjoy the same level of targeting as they do for their digital campaigns, which helps CTV make a bigger impact. As the market continues to educate itself on CTV, it’s just a matter of time before more brands are reaching their ideal audiences right in their living rooms.
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