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  1. Retargeting
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Your Guide to Navigating the COVID-19 Advertising Disruption

Industry

Resort & Hotel

Objective

Drive Site Traffic & Awareness

Solutions

SteelHouse Performance TV


“Performance TV has proven itself to be a great way for brands to not only raise awareness of their offering, but also drive viewers to visit their site and convert. Its targeting capabilities can’t be matched by other Connected TV solutions, and neither can its reporting capabilities. With full integration into Google Analytics, it sits easily side by side with other performance marketing channels.”

Alexa Tierney

Group Account Director

SteelHouse Performance TV Campaign Results

  • Cost Per Acquisition: $71.12
  • Cost Per Visit: $10.43
  • Site Visit Rate: 0.27%
  • Cost Per Completed View: $0.05

Bring on the Challenge

Having recently opened a new resort complex, this leading luxury resort was looking to increase brand recognition and site traffic. They needed to educate their audience on what the island and its new resort had to offer – and needed the right ad channel to deliver their message.

Enter SteelHouse

They turned to SteelHouse Performance TV to reach audiences they knew would be interested in booking a stay at their new resort. Performance TV’s targeting capabilities were leveraged to reach high-income, luxury travelers with interest in traveling to the Caribbean or beach destinations. This allowed the brand to deliver a specific message highlighting the excitement and amenities of their new resort to viewers who would naturally be interested. 

Once the campaign launched, Performance TV allowed them to track their campaign’s performance with a level of precision usually reserved for pure digital campaigns. Performance TV’s reporting suite gave them in-depth insight into metrics like site visit rate, CPA, cost per completed view, ROAS and more. SteelHouse’s Verified Visits technology helped track their customers’ cross-device journeys, as they viewed the ad while streaming, and then hopped to other connected devices to visit the website. All this ensured the hotel & resort knew exactly who saw their ads, and what actions they took afterwards — giving them a full picture of their campaign’s impact.  

The Results

The luxury resort leveraged SteelHouse Performance TV to deliver their message and drive the right audience to their site. They saw an excellent cost per completed view of $0.05, which allowed them to efficiently deliver their entire message. And that ad delivery paid off, with a strong cost per visit and cost per acquisition that let them efficiently spend their budget to hit their overall goals.

“Performance TV has proven itself to be a great way for brands to not only raise awareness of their offering, but also drive viewers to visit their site and convert. Its targeting capabilities can’t be matched by other Connected TV solutions, and neither can its reporting capabilities. With full integration into Google Analytics, it sits easily side by side with other performance marketing channels.”

Alexa Tierney

Group Account Director

SteelHouse Performance TV Campaign Results

  • Cost Per Acquisition: $71.12
  • Cost Per Visit: $10.43
  • Site Visit Rate: 0.27%
  • Cost Per Completed View: $0.05

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