Let’s Talk Connected TV
Hot off the Press - Here's Your SteelHouse Content Snapshot for November 2020
What a month it’s been, with the 2020 Election at the heart of it all. We’re almost at the end of what will be one of the most memorable years of our lifetime, and we’re hoping to finish off on a high note. The holidays are on the horizon and we’ve gone back to basics with our latest content series starring our very own Performance TV user-interface as the special guest. Be sure to check out our deep dive into retargeting strategies that can help maximize conversions on both display and Connected TV. Oh, and who knew Ocean Spray could break the internet with a guy on a skateboard and a Fleetwood Mac classic? Lastly, we take a look at how Connected TV influenced this year’s Presidential Election, and fast forward to New Year’s campaign planning – because it’s never too early to plan ahead.
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Effective Retargeting Strategies for the Performance Marketer
97% of visitors that leave your site never return, but not all hope is lost. Here’s how to bring them back. Read more
A/B Testing for the Performance Marketer
Besides an average 20% higher conversions, reduced cart abandonment and more – the case for including testing into your digital strategy is paramount to success. Read more
TikTok, Ocean Spray, and Seizing a Viral Moment the Right Way
Why did a man drinking juice on a skateboard and a famous Fleetwood Mac song rank as this year’s most buzzworthy internet moments? Read more
Did Connected TV Impact the 2020 Election?
The votes have been cast and democracy has spoken. We take a closer look at how digital advertising shaped an election that we’ll never forget. Read more
Connected TV strategies to capture New Year’s resolution shoppers
The holidays are less than two weeks away, but we like being a step ahead of the rest. Here’s what to keep in mind when setting up those “New Year, New You” campaigns. Read more