Connected TV 5 Min Read
“King of Streaming Analysis” Weighs in on Disney+, Hulu Numbers
SteelHouse CEO Mark Douglas breaks down why Hulu's increased transparency is big news for Connected TV advertisers
Disney+ Doubles Subscribers, Hulu Numbers Announced
Disney reported their Disney+ numbers this week, and the number of subscriptions surpassed analysts’ predictions. That’s a big story, but one we’ve grown accustomed to when it comes to streaming’s increasing popularity. Netflix, for example, has continuously added subscribers quarter after quarter. With the successful launch of Disney+, and other potentially popular offerings coming online, it’s safe to assume the total number of streamers will only continue to climb.
In an interview with Fox Business in which he was dubbed “the king of streaming analysis” by host Stuart Varney, SteelHouse CEO Mark Douglas called out an even bigger story for Connected TV advertisers. Disney also announced Hulu’s numbers – a first – with the ad-supported streaming increasing viewers by 33% YoY. This should prove as an important bellwether for ad-supported streaming as a whole, said Douglas, and something advertisers should keep their eye on as the numbers and revenues increase for CTV advertising.
Connected TV in the News
Disney Doubles Streaming Users
Disney increasing their total subscription count to roughly 28 million is the big news this week, but it’s their additional insight into Hulu’s numbers that should interest advertisers.
How Connected TV Complements Super Bowl Strategy
SteelHouse CEO Mark Douglas discusses which Super Bowl ads resonated most, and how advertisers can leverage CTV to get more from their ads’ impact.
Roku Rankles Media Companies as Platform Pushes the Roku Channel
Media executives are growing concerned that Roku might be starting to prioritize its own interests at their expense.
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