I Want My Connected TV
May 10, 2018
It’s not just millennials, people of all ages are streaming television instead of paying for cable, and the trend is picking up momentum. Connected TV is the new way people watch TV for many reasons — streaming makes sense for today’s on-demand culture, everyone loves to binge-watch, you only pay for the subscriptions you want, and it’s less expensive than traditional cable.
But this is not just a consumer-driven movement, the cable companies and networks are on board. Find out what’s happening, why, and how it represents a huge opportunity for advertisers.