Marketers Believe CTV Advertising is Just as Effective as Linear TVRead More
Connected TV 5 Min Read
Hot Off the Press
Let's talk Connected TV - Here's our latest SteelHouse content snapshot.
Written by Melissa Yap
The SteelHouse content engine is revving at full speed, with guides, webinars and thought leadership galore (and that all in a week’s worth!). There’s optimism in the air all around – and we’re not just talking about the vaccine. Our team has been working hard behind the scenes to bring you timely content to start planning for the first big shopping event of the year – Mother’s Day. We also wrapped up a very successful webinar with Lull and Digital Commerce 360, chatting all things performance marketing for ecommerce and retail brands. To cap off the must-reads, check out our commentary on sports and streaming. We’ve also launched a new thought leadership series called Thoughts from the SteelHouse Newsroom for some real-time conversation from the team.
Keep an eye out in your inbox as we’ll be sending over new bundles of content for you to enjoy and consume every few weeks!
Mother’s Day Guide 2021
Mother’s Day is right around the corner – and the time to launch those campaigns is now. We’ve mapped out exactly how and why it’s the right time to leverage Performance TV.
View the guide here.
Trying Times Call for Testing Times: Connected TV’s Role in Driving Performance
Ecomm and retail brands, consider this your wake up call. The key to succeeding on television today is graduating past the Linear TV mindset.
Read the blog post here.
2021’s Undroppable Ad Strategy? Direct Response on Connected TV
Matt Walker, President at Lull and Ali Haeri, VP of Marketing at SteelHouse explore the keys to impactful direct-response marketing on Connected TV.
Watch on demand here.
Big Brands are Creating More Than Just Ads for Connected TV
Welcome to the first (of many) thought leadership piece from our Thoughts from the SteelHouse News Room – straight from the SteelHouse slack channel to you.
Read the conversation here.
Game On: Sports Meets Streaming in the Biggest Playoffs of the Year
Sports have always been a mainstay of linear TV and lacked a major streaming presence, but times are changing as Connected TV catches advertiser’s eyes.
Read the blog post here.
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