Advertising, Connected TV 5 Min Read

Hot Off the Press

Written by Melissa Yap

It’s a new year and a clean slate, and while 2021 has already thrown us all a few curveballs, here at SteelHouse we always try to maintain a sunny disposition. Lucky for us – and many advertisers and brands – Connected TV is making inroads as the digital marketing channel of choice this year. Though, with all eyes on CTV, security concerns are also on the rise as more money flows into the ad channel, and more scammers make it a target (thankfully there’s easy ways to mitigate that danger). 

We put to rest any questions you might have about attribution in our handy guide, which shows off a bit of our user-friendly interface. And, if you’re one of the many brands who have exhausted ‘noisy’ channels like Instagram and are wondering what’s next – you’ve come to the right place. Lastly, we wrap up this month’s content highlight with a look at some of the top performing creative of the holiday season, and learnings that you can apply to your own Connected TV ads.

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Why You Need to Reframe Your Thinking About CTV in 2021

The past few years have seen a huge shift in the way we view television. Learn how it’s opened up as a direct-response ad channel that’s grown beyond its branding origins.

Read the blog post here.

“StreamScam” Connected TV Ad Fraud Rattles Advertisers

Should audiences over target or under target? The verdict is in. Take a look through our short and sweet content series where we demystify the common pain points that marketers face.

Read the blog post here.

Connected TV advertising – Attribution for the Performance Marketer

Attribution provides efficiency gains of up to 30%, but most marketers don’t know how, or which one to use. Learn how you can accurately track CTV campaigns with the right model.

Watch the video here.

“Instagram is Too Noisy” – DTC Shifts May Help Fuel Connected TV Prioritization

Lauded for its visual format and wide-ranging user base, is Instagram really a must-have in every brand’s playbook?

Read the blog post here.

Connected TV advertising – What’s the best way to position your creative?

You may have the best targeting in the world and a huge budget to run your campaigns – but let’s face it, how you position your story matters.

Read the blog post here.

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