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    1. How Connected TV Works
    2. Connected TV Ad Experience
    3. Measuring Connected TV

    Gen Z enjoys watching ads on CTV that are targeted to their interests

    Your destination for the latest CTV stats, trends, and insights

    Written by Frankie Karrer

    Connected TV 7 Min Read

    Gen Z enjoys watching ads on CTV that are targeted to their interests

    Your destination for the latest CTV stats, trends, and insights

    Written by Frankie Karrer

    When looking to make an impact with ads on Connected TV, it is of course important for brands to understand the consumers they are marketing towards. And according to research from ClickZ, Gen Z audiences are especially valuable. This generation is made up of about 2.6 billion people who have large buying power – Centennials account for 40% of global consumers. When looking to advertise specifically to Gen Z, there are a few things that marketers should know. This generation in particular is especially trend savvy. Gen Z consumers like to stay on top of the latest in technology and products, and are much more willing to try out new brands than previous generations. They also have a lot of influence on the purchases of their family members and friends, and help set 70% of food choices and 80-90% of other items in American households.

    And you won’t be able to reach them through linear TV – 70% of Gen Z watches TV and consumes media content through game consoles and multimedia devices like Apple TVs and Roku. What makes this generation especially valuable as a target audience is their relationship with CTV ads. Gen Z treats Connected TV ad loads as natural, and finds them shorter and less annoying than those shown on linear. In fact, 54% actually don’t mind watching ads, and actually enjoy when ads are targeted to their particular interests. Ultimately, Gen Z is growing into an especially valuable audience that brands will need to understand moving forward, or risk missing out on.

    Connected TV in the News

    Q1 Streaming Ads Grew As Global Streaming, Social Surged
    MediaPost
    This year’s first quarter saw a resurgence of streaming ads, with ad attempts up 4%, ad impressions up 13% and missed-ad opportunities falling 16% quarter-over-quarter, according to Conviva’s Q1 State of Streaming report.

    Nielsen vs. the VAB: Much Ado About Nothing
    SteelHouse
    Nielsen recently reported that ratings dropped for major broadcast and cable television networks, but the Video Advertising Bureau (VAB), which represents broadcast and cable networks, claims Nielsen’s data is incorrect.

    Shifting From Older to Newer Media Advertising Strategies
    Global News Wire
    Tremor Video and Unruly, in partnership with MTM Global, today announced the findings from a study focusing on how CTV is used by advertisers and key areas for development.

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