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GDPR Coming Stateside, Roku Goes Media, & More | Midweek Marketing News

Written by Tim Edmundson

GDPR made waves earlier this year when it rolled out across Europe, and its impact has been both expected and unexpected. Since its launch, there has been talk of similar legislation making its way across the pond to the U.S., but nothing concrete has come out of it quite yet. But that may not be the case forever, with U.S. Senator Ron Wyden of Oregon releasing a draft of federal privacy legislation that would levy harsh fines (up to 4% of a company’s revenue), and even possibly carry jail time for executives responsible. The legislation is still in its early stages, but this could be an indication of the direction privacy legislation may take in the future.

In other news, Roku is labelling itself as a media company, transforming its brand from device-maker to advertising giant. And they have good reason — they plan to leverage 22+ million users’ data for targeting purposes. Let’s take a look at what else is making news this week.



Company Execs Could Go to Jail for Misusing Data Under Proposed U.S. Data Law
The US is starting to turn its attention to GDPR-like legislation, with potentially hard-hitting penalties.

Marketing Calendars for 2018’s Holidays: Ecommerce, Social & Sales
Shopify was kind of enough to put together a collection of the important holiday dates this year, and if you’re still in the holiday spirit, check out our annual holiday guide and report.

U.S. Online Sales Expected to Reach $124 Billion This Holiday Season
Adobe released its online shopping predictions for the holiday season, estimating ecommerce sales will reach $124.1 billion, an increase of 14.8%.

Experts Predict Ho-Ho Holidays Ahead
Predictions indicate ad spend will eclipse last year’s holiday season spending.

Roku’s CEO On How Targeted Ads Are More Watchable – And Why He’s Not Afraid of Amazon
The head of the streaming giant shares his playbook.

Thanks to Troves of Audience Data, Roku is Moving from Tech Provider to Media Company
All that data from its over 22 million users can be made actionable for advertisers.



Instagram Reportedly Testing New Promoted Stories Ad Option for Business Accounts
The promoted Stories would allow better access for smaller businesses with not a lot to spend.

Social Media Growth is Over in the U.S. – Which is its Most Valuable Market
There’s room to grow internationally, but ad revenues around the world are much lower.

LinkedIn Reorients Campaign Manager With Objective Based Campaign Workflow
The new set up process in LinkedIn Campaign Manager starts from a campaign objective perspective, rather than having advertisers start by choosing an ad format.



Facebook Messenger 4 Will Make it Easier for Users to Connect with Brands
Facebook is looking to increase the value of their Messenger, with giving users better access to brands.

Google’s Interest Focused Discover Feed Makes Mobile Web Debut
Their redesigned homepage now features content that users may find interesting, sourced from their interests in sports, news, entertainment, and search history.


We’ll Keep You Up to Date

That’s it for the roundup this week, we’ll be back with another list of what’s making news in marketing.