Introducing Facebook Dynamic Retargeting
Use Dynamic Content in Social to Drive Results
Apr 7, 2016
We are proud to announce the latest addition to the SteelHouse Advertising Suite: Facebook Dynamic Retargeting. We’ve covered some best practices to get the most out of your retargeting on Facebook, and now you can do it all from one easy-to-use platform.
Facebook Dynamic Retargeting expands the SteelHouse Advertising Suite’s capabilities to incorporate fully dynamic retargeting campaigns on Facebook desktop and mobile, enabling your campaigns to reach the social network’s billion-plus user base across any device. You can serve ads on both the right hand column and the News Feed, ensuring your ads are where users will engage with them most.
There’s plenty of reasons why you should be using SteelHouse for your Facebook retargeting needs. Here are just a few:
It’s Effective | Campaigns running Facebook Dynamic Retargeting with us have increased their ROAS by an average of 290% and lowered their CPA by 63% when compared to their previous Facebook retargeting efforts.
It’s Convenient | Our dynamic retargeting campaigns use the same platform and the same pixel, which means current SteelHouse customers can extend their existing campaigns and amplify their reach with no additional setup. If you’re not already a SteelHouse customer, don’t worry – once you partner with us, it takes little effort to start targeting your audiences in social.
It’s Flexible | We all know dynamic content is more effective. Both image and text are fully customizable, making for an ad experience that is tailor-made for the customers you want to reach most.
It’s Cross-Device | 90% of people move between devices. This has traditionally led to problems with attribution, making life difficult when trying to measure the true impact of campaigns. Our Facebook Dynamic Retargeting tracks conversions across devices to measure the full effectiveness of your efforts.
If you’re curious to see what sort of impact SteelHouse Facebook Dynamic Retargeting can have on your business, check out our case studies below. They were conducted with leading brands in their respective industries, and we feel the results speak for themselves.