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    1. How Connected TV Works
    2. Connected TV Ad Experience
    3. Measuring Connected TV

    Conversions driven by Connected TV campaigns jumped 105% year over year

    Your destination for the latest CTV stats, trends, and insights

    Written by Frankie Karrer

    Connected TV 7 Min Read

    Conversions driven by Connected TV campaigns jumped 105% year over year

    Your destination for the latest CTV stats, trends, and insights

    Written by Frankie Karrer

    More and more advertisers are taking advantage of the power of Connected TV. In fact, during last year’s holiday season, the number of advertisers running Q4 campaigns through SteelHouse’s Performance TV platform jumped 67% year-over-year. This is according to the new SteelHouse 2021 Post-Holiday Connected TV Report, which examined how CTV’s ability to hit performance goals, along with its changing role in marketing strategies, led to this channel’s growth during the 2020 holiday season

    In previous years, advertisers were more interested in the traditional branding and awareness capabilities of Connected TV. But in 2020, the campaigns advertisers ran were more direct-response focused, leading to a 105% YoY jump in the number of conversions driven by Connected TV advertising campaigns. Ultimately, marketers who use Connected TV as more than just another awareness channel are fully taking advantage of its ability to achieve specific direct-response marketing objectives.

    Connected TV in the News

    2021 Post-Holiday Connected TV Report
    SteelHouse

    A look at streaming television’s year-over-year growth as a direct-response, performance marketing channel.

    Virtual Streaming TV/Video Apps Add Old-Style Linear TV Content
    MediaPost

    As cord-cutting will continue to eat into the TV ecosystem, will Roku, Amazon Fire TV, YouTube TV, Tubi and others give consumers a brand that can do it all?

    CTV Offers More Data Insights for Marketers: Cadillac CMO Melissa Grady
    Beet.TV

    Cadillac has embraced an “audience-first” approach that considers the best ways to reach consumers through both linear and newer streaming video channels whose viewership has grown dramatically, especially since the onset of the pandemic.

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