Connected TV 5 Min Read

Viewers Remember CTV Ads

Written by Tim Edmundson

Viewers Remember What They See on TV

Connected TV makes for memorable advertising, and the stats back it up. According to a report from the Video Advertising Bureau, CTV ads played on a TV screen result in a 32% higher recall than those shown on tablets, and even more so than those on desktop and mobile. Viewers also pay more attention to ads shown on television screens, meaning they do not suffer from the same “banner blindness” as their counterparts on desktop.

This speaks to the importance of creating a Living Room Quality experience with Connected TV advertising. Television is a fantastic medium for advertising, and CTV allows advertisers to combine a high level of quality with the targeting and tracking advantages that have traditionally belonged to digital advertising. Whether brands are looking for performance or branding opportunities created by memorable ads, they should look no further than CTV.

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