Connected TV

Viewers Remember CTV Ads

Written by Tim Edmundson

Jan 3, 2019 5 Min Read

Viewers Remember What They See on TV

Connected TV makes for memorable advertising, and the stats back it up. According to a report from the Video Advertising Bureau, CTV ads played on a TV screen result in a 32% higher recall than those shown on tablets, and even more so than those on desktop and mobile. Viewers also pay more attention to ads shown on television screens, meaning they do not suffer from the same “banner blindness” as their counterparts on desktop.

This speaks to the importance of creating a Living Room Quality experience with Connected TV advertising. Television is a fantastic medium for advertising, and CTV allows advertisers to combine a high level of quality with the targeting and tracking advantages that have traditionally belonged to digital advertising. Whether brands are looking for performance or branding opportunities created by memorable ads, they should look no further than CTV.

Connected TV in the News

OTT Overload: All the Media Companies Preparing to Launch New Streaming Services
Adweek

It looks like 2019 is the year media brands will try to take down Netflix.

Streaming Video Will Continue to Dominate Screens as Cord Cutting Accelerates into 2019
USA Today

CTV continues to grow, with 43% of US households using more than one streaming service.

Roku’s Latest Move Could Supercharge its Platform Business
The Motley Fool

Roku is adding premium content to the Roku Channel, with Showtime, Starz, and Epix being added to the mix.

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