Connected TV

Viewers Bundle CTV with Traditional | Weekly CTV Roundup

Written by Tim Edmundson

70% of Connected TV viewers also have a cable subscription.

Cable and Connected TV Go Hand in Hand

While Connected TV is making huge strides to becoming the new way people watch television, it’s not there yet. According to the VAB, the vast majority of CTV subscribers also have cable subscriptions, making CTV a piece (albeit a big one) of the media mix for many viewers.

What does this mean for marketers? CTV can play an important role in brands’ media mix by supplementing and expanding the reach and impact of traditional TV campaigns. According to research conducted by Roku, running CTV ads alongside traditional TV ads increases brand favorability by 99%. By running CTV and traditional ads together, brands can see an enormous, positive impact on their reputation.

Connected TV in the News

Cord-Cutting Keeps Churning: U.S. Pay-TV Cancelers to Hit 33 Million in 2018
If you’ve recently pulled the plug on your cable or satellite subscription, you’re not alone.

Roku is Winning the Connected TV Race, and Amazon Probably Won’t Catch Up Anytime Soon
Business Insider
Nearly one third of CTV users will connect using Roku hardware or software.

Bridging the Customer Journey with the Combined Power of Mobile and Connected TV
Mobile device data can provide context to amplify personalized messaging at scale, thanks to CTV says the ANA.

Get the Latest Connected TV News, Right to Your Inbox

Why not receive our Connected TV report every week, right to your inbox? Click here to sign up and you’ll never be out of the CTV loop again.