Connected TV 5 Min Read

Viewers Are Open to Sharing Info With Connected TV

Written by Tim Edmundson

53% under 18 / 43% over 18 - percentage of viewers who would share info with connected tv for better deals

Viewers Want Better Experiences on CTV

Whether its programming or advertising, consumers trust their Connected TVs to deliver relevant content — especially younger generations. According to a recent survey of viewers, 53% of under-18 viewers and 43% of adults chose CTV as the device they would share personal information with in exchange for relevant and personalized ads. This is a good sign for advertisers because it indicates CTV audiences are not only watching content, but looking to engage with it as well. These viewers want advertisements that speak to them and offer value.

Thanks to Connected TV’s targeting capabilities — which allows audience segmentation based on interests, demographics, behavior, geolocation and more — advertisers are able to deliver personalized content that speaks to the audience they are after. And with a receptive audience ready to engage, the stage is set for advertisers to make a huge impact on the platform.

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Apple TV+ Banks on Quality, Not Quantity. Is That Enough to Reel In Subscribers?
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“The average household will have three services…Netflix, Hulu or some replacement for cable with live TV… I don’t see any chance that Apple will be one of those top three,” says SteelHouse CEO Mark Douglas.

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