If you ever wanted to know how many site visits your TV ads have generated, you can now.
SteelHouse provides detailed reporting that breaks performance down into the metrics that matter most. Our Verified Visits technology uses IP addresses to accurately attribute traffic driven by your Connected TV campaigns.
Track viewers who visit your site.
Pinpoint devices driving strong results.
Identify users who are new to your brand.
Locate regions making an impact.
Know how individual ads perform.
Learn which publishers perform best.
Tulalip Resort Casino was searching for a way to reach a key, local audience. Seeking to connect with 35+ year old casino enthusiasts with a penchant for luxury hotels and in the market to travel, they turned to Connected TV advertising to leverage precise targeting to find their desired audience.
They saw a measurable impact on site traffic thanks to their Connected TV campaign, driving an impressive 1.4% site visit rate, with an average cost-per-visit of only $10.91. These numbers are notable for two major reasons; the visit rate exceeds the typical rate for display campaigns, and site traffic was trackable, documented, and measured.
Let’s discuss how easy it is to get started.