Connected TV 5 Min Read

Marketers Say Targeting is Top CTV Benefit

Written by Tim Edmundson

Connected TV’s Targeting is Marketer’s Top Pick

Marketers are jumping to Connected TV advertising, and the number one reason is its ability to target valuable audiences. According to a survey of marketers and agencies, more than half of those polled listed CTV’s targeting capabilities as a key benefit for the ad channel. Marketers also cited CTV’s measurement, ongoing optimization, cross-screen targeting & tracking, and a list of other advantages as reasons why CTV is a solid option for advertisers.

In contract, traditional television has struggled with its targeting capabilities, relying on an imperfect system that’s more akin to a best guess than certainty. That’s changed with Connected TV — marketers enjoy the same level of targeting as they do for their digital campaigns, which helps CTV make a bigger impact. As the market continues to educate itself on CTV, it’s just a matter of time before more brands are reaching their ideal audiences right in their living rooms. 

Discover how easy it is to launch your own Connected TV campaigns. Request a demo today.

Connected TV in the News

Remember Free TV? It’s Coming Back in a Big Way
Adweek

With recent deals coming through, it’s looking more and more likely that ad-supported platforms are the key to streaming’s future.

Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social Media
MediaPost

New research from Telaria and Hulu found DTC shoppers spend 13 hours per week watching streaming TV — 20% more than time spent watching cable.

Key Media Industry Leaders Discuss OTT Ad Services at NAB Panel
Variety

New tech, third party OTT measurement, and targeting capabilities were under discussion this week at NAB.

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