How CTV Advertising Works - SteelHouse

How Does CTV Advertising Work?

With SteelHouse, you can launch your own Connected TV campaigns from a single, self-serve platform.

CTV advertising interface showing an ad being uploaded.

Upload Your Creative

Drag and drop, or link your Dropbox or Google Drive to upload your ad.

CTV advertising platform user interface showing audience selection options.





Select Your Audience

Build your audience with thousands of segments powered by the Oracle Data Cloud.

Multiple device screens showing CTV advertising being extended into display ads.

Extend Your Campaign

Reach your Connected TV audience through display ads on any device.

CTV advertising platform user interface screen showing budgeting options.

Set Your Budget & Launch

Just enter your goal, budget, and start date — no bid required.Because our platform runs your campaign with Dynamic Spend Optimization, it removes the need to enter a bid. Instead it automatically finds the optimal bid per channel to ensure you reach your goal. Simply enter your monthly budget, goal, and launch date — our technology does the rest.

CTV advertising platform user interface showing campaign performance.





See the Results

Track your performance any time with insight into site visitors, page visits, creative performance and more.

Learn More

Where Are Connected TV Ads Shown?

Tubi TV
Food Network
Sling TV
Amazon Prime


Some of our networks and apps accessed through Smart TV’s or OTT devices.

PlayStation 4
Android TV
Apple TV


Connected TV streams across devices you find everywhere.

How Are Audiences Targeted?

With SteelHouse, you can laser target any audience by leveraging first and third party data to reach the customers brands want.


Leverage your home page visitors, display or video clicks, and form completions.

Frequency Caps

Improve user experience by not serving the same ad to the same person over and over.


Take advantage of personas, age and gender, income, household, and intent information.

IP Targeting

Target audiences on television with the accuracy of a digital campaign.

Why Advertise on Connected TV with SteelHouse?

Advertising on a new channel can feel overwhelming, but we make it easy. Plus, you get more than with any other advertising solutions:

The Latest Connected TV News

Your destination for the latest stats, insights, and trends.

Get It in Your Inbox Every Week

Want to Learn More About Connected TV Advertising?

Let’s discuss how easy it is to get started.