Connected TV 5 Min Read

CTV Viewing Time Sees YOY Increase

Written by Tim Edmundson

Streaming Time is Up by Double Digit Percentages

This was a big year for Connected TV, and the stats don’t lie. eMarketer estimates over 182 million Americans watched CTV this year alone. Record numbers of viewers moved away from traditional television, with 33 million viewers expected to cut the cord and cancel their cable and satellite subscriptions. CTV services scored record numbers of Emmy nominations, and Netflix overtook HBO for most nominated network. And the list goes on. Combine all that with comScore reporting a total CTV streaming time increase of 28% year over year, and it’s obvious that 2018 was a banner year for Connected TV.

With the momentum Connected TV has seen over the course of 2018, there’s no denying it’s a force to be reckoned with for both audiences and advertisers alike. Next year is looking great for CTV — more viewers, more streaming services, more opportunity — and advertisers who take advantage of it will be well rewarded.

Connected TV in the News

Netflix, Disney, and Other Media Giants Will Battle Over Streaming in 2019
Yahoo!
Netflix is the industry leader, and their competitors look to tool their offerings to be as competitive as possible.

There Are Now More Shows Streaming Than There Are on Broadcast or Cable
IndieWire
495 scripted original programs debuted in 2018 — 160 on streaming services, 146 on broadcast, 144 on basic cable, and 45 on pay cable.

Netflix Isn’t Killing Movie Theaters, Study Shows
Variety
A new study shows moviegoers who visit theaters frequently also consume more streaming content, meaning theaters aren’t losing significant business to CTV.

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