Connected TV’s Reach is Massive | Weekly CTV Report
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Nov 1, 2018 5 Min Read
Nearly All U.S. Households are Connected to CTV
Extending reach through Connected TV is getting easier as adoption rates continue to climb. According to new research by MAGNA, 4 out of 5 U.S. households will be reachable through CTV this year alone. This comes on the tail of updated eMarketer estimates, which claim over 183 million Americans will watch CTV in 2018. Advertisers looking to reach more viewers are looking to CTV, evidenced by the 40% increase in OTT advertising forecasted for this year.
Connected TV viewers are a great way to expand reach because they are an incremental audience. According to research from the IAB, viewers who watch ad-supported CTV spend over four hours less time watching traditional television per week than regular TV viewers. Factor in 32 million cord cutters, and advertisers are able to reach an audience of tens of millions on CTV they would not catch watching traditional TV.
Connected TV in the News
Discovery and PGA Tour Tee Up ‘GOLFTV’ Streaming Brand for 2019 Launch
The CTV service, which will stream PGA tour golf across numerous territories worldwide, is part of Discovery’s $2 billion effort to capitalize on the international golf market.
Why Advertisers Can’t Take Their Eyes Off the Connected TV Opportunity
According to industry experts, marketers should see CTV as more than an extension of their traditional TV advertising.
DOOH and Connected TV ‘Will Encourage’ Advertisers to Shift Money Back into Brand-Building
A new study from Work Research finds CTV will give advertisers an opportunity to reconnect with their branding roots.
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