Connected TV 5 Min Read

Connected TV Weekly Roundup | April 12

Written by Tim Edmundson

Cable is Pricing Viewers Out, and Connected TV Benefits

There’s a reason over 22 million Americans have cut the cord: cable is expensive. Over the past decade, the cost of a cable or satellite subscription has risen almost twice as fast as inflation. In fact, according to S&P Global Market Intelligence, cable and satellite costs have climbed 53% since 2007, clocking in at an average of $100.98 a month in 2017.

The average cost of a streaming service, however, is a fraction of what cable and satellite charge. What’s more, many advertising-driven apps are free to use, making them an attractive alternative to cord cutters who refuse to foot the bill for a cable subscription.

Connected TV in the News

Younger Viewers Gravitating to OTT TV Services: Study
Multichannel News
Some 12% of consumers 18-34 years old (that’s 53% of adults in the US) subscribe to a CTV service.

Discovery Eyes Direct OTT Offering, Legacy TV Firms Lock in Streaming Strategies
As CTV continues to rise in use and popularity, legacy TV companies are looking to go direct-to-consumer with OTT products.

Report: Video Streaming Sees 450% Jump; High-Quality Content Driving the Trend
Response Magazine
The number of people who stream content on a daily basis has jumped 11% in one year alone.

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Green Chef Serves Up Over 437,000 Impressions with Connected TV Ads

Green Chef, a leader in home food delivery, provides certified organic meals to customers every week. Looking to expand their audience and reach new potential customers with video content, they turned to SteelHouse to launch ads in the Connected TV format.

View Case Study

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