Connected TV 5 Min Read

Connected TV Viewers Know a Good Deal | Weekly CTV Roundup

Written by Tim Edmundson

Viewers watch Connected TV because it's a better deal

Convenience, Price, and Content

Viewers know a good deal when they see one, which helps explain Connected TV’s growth over the past year. According to a recent Video Advertising Bureau survey, respondents stated the convenience, price, and content were the top reasons why they subscribe to CTV services.

While convenience and price are compelling reasons for viewers to tune into Connected TV, or even cut the cord from cable and satellite completely, the availability and quality of content cannot be overstated. Not only is traditional TV programming available, but so too are streaming-exclusives available only through CTV providers. Netflix, Hulu, and Amazon netted a combined 161 nominations for this year’s Emmy’s, suggesting that viewers seeking best-in-class programming have no choice but to get onboard with CTV.

Connected TV in the News

Video Ads on Connected TV and Premium Publishers Have Best Performance
MarTech Series

The Q2 report from video tech provider Extreme Reach describes a completion rate of 97% on CTV, amongst other impressive performance metrics.

Connected TV: Friend or Foe of Linear Television?
New research finds CTV diversifies existing TV without losing viewing time, and expands viewing options.

NBCUniversal Plans to Take a Different OTT Tack with WatchBack
A previous foray into OTT didn’t pan out well for the media giant, and now they’re trying a completely different approach that may prove interesting.

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