Connected TV 3 Min Read
Connected TV Ads Drive Strong Purchase Intent | Weekly CTV Roundup
Your Destination for the Latest CTV Stats, Insights, and Trends
Connected TV ads leave a lasting impact. According to a recent study conducted by Roku and Magna Global, Connected TV ads are 67% more effective at driving purchase intent per exposure than traditional TV ads. And that is with a far lower spend — in the study’s testing group, CTV ads made up only 4% of total spend, with the remaining budget going to traditional TV commercials.
What does this mean for advertisers? Connected TV advertising gives you more bang for your buck. CTV ads are unskippable and shown in shorter blocks than traditional TV ads, meaning viewers are tuned in and more likely to pay attention.
Connected TV in the News
Cord Cutting is the Obvious Result of a 70% Spike in Cable TV Prices Since 2000
A a recent study by Kagan highlights how soaring cable TV prices are contributing to the cord cutting trend.
Major Pay TV Operators Set to Report Losses of Around 510K Users in Q1, Analyst Says
With the latest numbers in, cable and satellite continue to lose customers as cord cutters grow in number.
ESPN Finds a Live-Streaming Partner With Twitter, Launches OTT ESPN+
Sports Video Group
ESPN announced a massive deal with Twitter that will bring five live and on-demand shows to the social-media platform.
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