Connected TV 5 Min Read
Connected TV Ads Drive Incremental In-Store Traffic
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In-Store Traffic Sees Boost From Connected TV Ads
Connected TV advertising’s impact is more widespread than just digital metrics – and experts are talking about it. According to a recent BizReport article, those in the Connected TV space have found CTV campaigns drive web traffic, build awareness, and even increase foot traffic at brick and mortar locations. According to Stephanie Scheper of Tremor Video, CTV campaigns which utilized location-based targeting drove incremental in-store foot traffic within the 25% range.
With the knowledge that Connected TV campaigns impact more than just online purchases, it’s no surprise that marketers are taking notice. eMarketer estimates that CTV ad spend will grow to reach nearly $9 billion in 2020, and it would seem that increase in ad spend will go a long way in helping advertisers’ hit their goals, both online and in-store.
Connected TV in the News
A 2020 Vision for TV’s Future
2020 is here and streaming video, subscription services, Connected TVs, and much more have changed the landscape of content consumption.
Roku TV Adds Brand Partners Plus a New ‘Roku TV Ready’ Program
Roku has shared that it’s adding global brands as licensee partners for Roku TV. They expect to reach a total of 15 global brand partners with the launch of their new “Roku TV Ready” program.
CES: 2020 the Year Selling TV Ads Finally Changes
Broadcasting + Cable
At CES, experts discussed the disparity between the amount of consumers moving to streaming video platforms and the ad revenues that are failing to recognize this change.
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