Connected TV 5 Min Read

Connected TV Ads Boost Ad Recall | Weekly CTV Roundup

Written by Tim Edmundson

Adding CTV Ads to a Linear TV Campaign Increases Ad Recall 34%

If You Want More Ad Recall, Start Running CTV Ads

Connected TV advertising is a great way to get more out of your traditional TV campaigns. According to research conducted by Magna Global and Roku, adding just one CTV ad to a traditional television campaign boosts ad recall 34%, compared to just a 6% boost generated by adding an additional traditional TV spot.

This is great news for brands looking to supplement their TV campaigns with CTV ads. Advertisers looking to extend their reach can look to CTV for ads that drive strong ad recall. And for brands that don’t have traditional TV campaigns, CTV ads on their own are more effective at driving ad recall per exposure, thanks to a lighter ad load than traditional TV. So whether advertisers are advertising on both traditional and CTV, or just CTV alone, viewers will are sure to better remember your ads.

Connected TV in the News

Coming to Netflix: The Obamas Sign Deal to Produce Shows and Films
The New York Times
The multi-year deal will see the former US President and first lady produce shows, unscripted series, and documentaries on subjects they championed during his 8 years in office.

Apple to Start Selling OTT Subscriptions
Rapid TV News
Apple plans to begin selling subscriptions to online video services via its TV app, according to reports.

AT&T to Introduce Broadband-Delivered OTT DirecTV Product
Multichannel News
The AT&T chairman and CEO says the service would be priced in the $80 to $90 per month range, as opposed to $120 to $200 per month for satellite DirecTV service.

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