Connected TV 5 Min Read

Connected TV Ad Spend Up 3X | Weekly CTV Roundup

Written by Tim Edmundson

CTV ad spending is taking up more of total digital video spending. According to data from SpotX, CTV advertising now accounts for 26% of total video ad spend, up from 8% one year ago.

The benefits of CTV advertising are driving the rush of ad dollars into the channel. Thanks to the combination of living room quality™ entertainment and precise targeting functionality, CTV advertising makes an enticing channel for marketers. And coupled with the ability to identify audiences which have seen CTV ads, and target them with ads across web, mobile, and native, advertisers can keep engaged with the audiences they value most.

Connected TV in the News

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Consumers Have Already Found Connected TV, But Agencies and Advertisers Are Missing in Action
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Despite the platform’s massive audience, both agencies and advertisers have been slow to adapt.

Roku-Commissioned Study Finds OTT Ads More Effective
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Video ads on the Roku OTT platform are 67% more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to the study.

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