Connected TV Ad Revenue & Subscribers Keep Growing
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Jan 18, 2019 5 Min Read
Connected TV’s Ad Business is Surging
Hulu’s ad business is going strong, with it growing 45% in the past year according to recent earnings. The hybrid subscription and ad-supported network also increased their subscriber count to 25 million, a net gain of 8 million users. Hulu’s success is good news for the industry at-large, as it shows the appetite for low-cost, ad-supported streaming options is high for viewers.
As subscription services like Netflix continue to raise prices, the opportunity for ad-supported content on Connected TV has never been better. Viewers make no secret they mostly make the switch to CTV due to the costs of cable, and don’t mind the ads they see while streaming. As subscription services get pricier, more viewers will make the switch to ad-supported streaming, and that’s good news for advertisers.
Connected TV in the News
Netflix is Raising its Subscription Prices
The world’s most popular streaming service feels their customers will stomach another price hike.
Will a Crowded Streaming Space Challenge Netflix’s Dominance?
The streaming market as a whole is expected to reach over $124 billion by 2025, and content networks have to wonder if there’s a piece for them.
NBC Universal Will Roll Out an Ad-Supported OTT Service Next Year
The new network will stream from the NBC Universal library of content, as well as original programming.
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