Connected TV

Connected TV Ad Revenue & Subscribers Keep Growing

Written by Tim Edmundson

Jan 18, 2019 5 Min Read

Hulu's ad business grew 45% in 2018 to $1.5 billion.

Connected TV’s Ad Business is Surging

Hulu’s ad business is going strong, with it growing 45% in the past year according to recent earnings. The hybrid subscription and ad-supported network also increased their subscriber count to 25 million, a net gain of 8 million users. Hulu’s success is good news for the industry at-large, as it shows the appetite for low-cost, ad-supported streaming options is high for viewers.

As subscription services like Netflix continue to raise prices, the opportunity for ad-supported content on Connected TV has never been better. Viewers make no secret they mostly make the switch to CTV due to the costs of cable, and don’t mind the ads they see while streaming. As subscription services get pricier, more viewers will make the switch to ad-supported streaming, and that’s good news for advertisers.

Connected TV in the News

Netflix is Raising its Subscription Prices
CNN

The world’s most popular streaming service feels their customers will stomach another price hike.

Will a Crowded Streaming Space Challenge Netflix’s Dominance?
NASDAQ

The streaming market as a whole is expected to reach over $124 billion by 2025, and content networks have to wonder if there’s a piece for them.

NBC Universal Will Roll Out an Ad-Supported OTT Service Next Year
Adweek

The new network will stream from the NBC Universal library of content, as well as original programming.

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