Connected TV

Connected TV Ad Requests Continue to Surge | Weekly CTV Roundup

Written by Tim Edmundson

Feb 7, 2019 5 Min Read

1,640% YoY increase in Connected TV ad requests

Connected TV Ads Are Becoming More Common

More advertisers are jumping onboard with Connected TV, per new data from Beachfront. According to the video SSP’s updated numbers, there was an enormous increase in CTV ad requests from the previous year, with Roku accounting for a majority of CTV ad requests in 2018. Amazon Fire TV was also a major source, jumping from 4th in ad requests in 2017 to 2nd.

The reason for the surge in Connected TV advertising is attributable to a number of things. The increase in cord cutters is an obvious one, as more viewers make the switch to CTV. But positive press has also been a boon for streaming, with major technology and media companies promoting their streaming services regularly. Intuitive UI as well as recognizable shows have also made for a better user experience, making the transition from traditional TV to CTV a smooth one.

Connected TV in the News

CBS Notches Super Bowl Streaming Record Amid TV Low
SportsPro

CBS reports they drew an average of 2.6 million viewers per minute via its digital platforms, a 31% increase from last year.

Airplay 2 May Come to Roku Devices, Leaving the Apple TV High and Dry
Digital Trends

Support would come in the form of a software update, which will let Roku owners stream video, audio, photos and more directly to their TV from their Apple device.

Why TV Ad Buyers Don’t Yet See Connected TV Treating Linear TV Budgets
Digiday

CTV isn’t so much stealing dollars away from traditional TV advertising as it is redirecting them, acting as a complement to linear efforts.

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