Connected TV 5 Min Read

Americans Watch Billions of Hours of Connected TV

Written by Tim Edmundson

Americans spend nearly 8 billion hours per month watching Connected TV

CTV Viewers are Incremental Reach, and They’re Watching a Lot

The fact viewers are spending more time streaming TV is an advantage for both publishers and advertisers, thanks to Connected TV’s ability to connect with hard-to-reach demographics. According to research from Nielsen, out of total day viewers watching content aired across five major TV networks, 7% are between the ages of 25 and 34, while 19% in that same age group are watching Connected TV. Publishers can take advantage of this by streaming content that originally aired on broadcast TV, while advertisers can follow suit and pair their ads to that content wherever it is showing.

These numbers suggest Connected TV is an excellent source of incremental reach, which is a highly valued element in advertising. CTV allows both publishers and advertisers to amplify their reach and connect with more viewers, which is good news for everyone.

Connected TV in the News

AT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney
Adweek

Turner CCO Kevin Reilly does say, however, that sharing key assets like ‘Friends’ isn’t a good business model.

Next on Netflix: Advertising?
eMarketer

Can Netflix’s subscription model hold off a slew of upstart, ad-supported streaming services? eMarketer explores the subject.

Disney Encouraged by Streaming Numbers
Multichannel News

Disney says subscribers to ESPN+ have doubled to 2 million, giving them hope for their yet to be launched flagship service.

Get the Latest Connected TV News, Right to Your Inbox

Why not receive our Connected TV report, right to your inbox? Just enter your email below and you’ll never be out of the CTV loop again.