Connected TV 5 Min Read
Americans Watch Billions of Hours of Connected TV
Your Destination for the Latest CTV Stats, Insights, and Trends
CTV Viewers are Incremental Reach, and They’re Watching a Lot
The fact viewers are spending more time streaming TV is an advantage for both publishers and advertisers, thanks to Connected TV’s ability to connect with hard-to-reach demographics. According to research from Nielsen, out of total day viewers watching content aired across five major TV networks, 7% are between the ages of 25 and 34, while 19% in that same age group are watching Connected TV. Publishers can take advantage of this by streaming content that originally aired on broadcast TV, while advertisers can follow suit and pair their ads to that content wherever it is showing.
These numbers suggest Connected TV is an excellent source of incremental reach, which is a highly valued element in advertising. CTV allows both publishers and advertisers to amplify their reach and connect with more viewers, which is good news for everyone.
Connected TV in the News
AT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney
Turner CCO Kevin Reilly does say, however, that sharing key assets like ‘Friends’ isn’t a good business model.
Next on Netflix: Advertising?
Can Netflix’s subscription model hold off a slew of upstart, ad-supported streaming services? eMarketer explores the subject.
Disney Encouraged by Streaming Numbers
Disney says subscribers to ESPN+ have doubled to 2 million, giving them hope for their yet to be launched flagship service.
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