Connected TV 5 Min Read
Advertisers Will Spend $7 Billion on Connected TV in 2019
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Ad Spend Set to Increase Significantly
Because Connected TV is still relatively a small market as compared to other channels, it has been somewhat overlooked by advertisers. But as the number of cord-cutters rises every year, CTV will begin to close the gap on ad spend with desktop and mobile. Research from eMarketer has suggested just that – and has forecasted that by 2023 CTV ad spend will reach a whopping $14.6 billion, doubling the numbers from this year.
As platforms like Hulu and Roku continue to lead the Connected TV market, there are many people who even think that subscription based systems like Netflix will become obsolete. Viewers are starting to experience subscription-fatigue, and instead are turning to less expensive, ad-supported content to fill their TV watching time. This opens the door to advertisers who are looking for a way to get started on CTV. And with the targeting and measuring capabilities available with CTV, we can’t say we are surprised.
Connected TV in the News
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Despite predictions that it would take around a year for the streaming service to reach such a number, Disney+ exceeded expectations on its first day of launch.
Performance Marketing Comes to Television
What if advertisers were able to launch performance campaigns on TV right alongside their other tried and true channels like paid search and social? Well, good news — Connected TV advertising makes that a reality.
Connected TV Bringing New Life to 30-Second Spots
Connected TV, over-the-top and streaming – all the new ways of watching TV – are helping the old-fashioned 30-second commercial make a comeback.
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