Connected TV 5 Min Read

50% of Netflix Users Wouldn’t Mind Ads

Written by Tim Edmundson

50% of Netflix Users Would be Okay With Ads

CTV Viewers See Ads as a Fair Trade for Lower Prices

When Netflix announced their price increase back in January, it caused quite a stir in the Connected TV space. Many surveys found subscribers would cancel the service in the face of price hikes, which while a bit extreme, speaks to the notion that consumers enjoy CTV services because of their low price point. So that begs the question — would CTV viewers be okay with ads if it kept the price low?

Turns out, the answer is yes. According to a survey conducted by Streaming Observer, half of polled Netflix users would be happy with a cheaper ad-supported version, similar to Hulu’s tiered approach. CTV viewers know that ads are a trade off for more affordable content, and are more receptive to them — even those who are used to a subscription-based model. Because viewers are more receptive to the ads themselves, they’re more likely to pay attention to an ad’s message — which is great news for CTV advertisers.

Connected TV in the News

Why TV Advertisers Need a Second Screen Strategy
Forbes

People rarely watch TV these days without simultaneously browsing the internet on a phone or tablet.

Nearly 3M Pay-TV Subscribers Cut Service In 2018, Double 2017 Total – Study
Deadline

According to research by the Leichtman Research Group, major pay-TV providers saw some of the biggest subscriber losses yet.

OTT Subscribers Return To Living Room, Says Parks Associates
TV Technology

52 percent of broadband households watch their OTT programs, movies, live event coverage and other content on a TV connected to the internet.

Get the Latest Connected TV News, Right to Your Inbox

Why not receive our Connected TV report, right to your inbox? Just enter your email below and you’ll never be out of the CTV loop again.