Connected TV 5 Min Read

103+ Million Will Stream Connected TV On Smart TVs

Written by Tim Edmundson

The Living Room is Where People Watch Connected TV

The new way to watch TV has a lot in common with the old way. It turns out viewers prefer to watch Connected TV on their televisions at home, mimicking the traditional TV experience but with the added benefits streaming provides. While CTV has the added bonus of allowing viewers to watch on mobile, tablets, and a wide range of connected devices, over 100 million viewers will watch CTV content through their smart TVs.

What does this mean for advertisers? Opportunity. With a lower cost, superior targeting, and accurate measurement, Connected TV gives advertisers the chance to combine digital advertising’s advanced capabilities with a TV ad experience. For too long brands have created compelling TV ads with no true way to connect with their ideal audience or measure their impact. With the advent of Connected TV, brands can maximize their creative impact, and drive the results they deserve.

Want to see what your ads would look like streaming on a smart TV? Request a demo today.

Connected TV in the News

One Year In, NBCUniversal’s Cross-Platform Measurement Framework CFlight Shows Promise
Digiday
The tech is designed to measure ads running on its traditional TV and streaming on an equal basis, and count them against advertisers’ delivery guarantees.

Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
Beet.TV

More Americans are streaming everyday, which means there’s plenty of opportunity for CTV advertisers.

Analyst Doubts Disney+, Other New OTT Services Will Push Netflix
Smartscreen News

Netflix’ reliance on its own original programming to draw viewers insulates them a bit from rival competition, say analysts.

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