Start by building a custom audience.
Not ready yet? You can skip this step and come back later.
The audience builder allows you to create a custom third-party audience ideally suited to your campaign goals. You can choose an audience from those you already created in the audience tab, or you can build a new one within the campaign setup. There’s two steps to building a third party audience; first is selecting age, gender, and location. Once you’ve done that, you can use the Oracle Data Cloud to choose from tens of thousands of branded audience segments.
Next You’ll Upload Your Video Creative
Now it’s time to upload your creative. You can either upload straight from your computer, or through our integration with Dropbox.
Here’s some additional info, including required specs.
Give us your budget and goal. We'll optimize based on what matters most to you.
Start by entering a budget—at least $25,000 per third-party campaign, or $10,000 per first party campaign﹣and our technology will spend against whatever goal you provide. You can set an end date to make it flighted, but we recommend ongoing campaigns for maximum continued performance.
Check out these additional resources detailing budget and goal info.
Pixel implementation is next, and it’s easier than it sounds
Here are a few resources to help.
Installation not going smoothly? Contact us here.
Now it’s Time to Add Your Audience Extension Creative
Fully immerse your audience by serving them related display ads across web and mobile. Audience Extension targets unique users who have already seen your Performance TV ads, ensuring your message reaches them across multiple channels.
It’s easy to add Audience Extension display creative; you can choose from one of our hundreds of high-converting templates, build something from scratch, use existing creative, or upload your own.
Here’s some additional info on Audience Extension.
Once you’ve launched your first campaign, you’re ready to start driving serious performance. Here are some additional things to help you get the most out of Performance TV.
Looking for steps on launching a web retargeting campaign? We’ve got you covered.Retargeting 101