Reconnect with Retargeting

With the holiday shopping season behind us, it's time to think about what you can do to whip your retargeting campaigns into shape.

5 Min Read

5 Min Read

Fun fact: 96% of first time site visitors don’t convert. Okay, maybe that’s not “fun” for marketers, but it does represent an opportunity for retargeting.

5 Min Read

5 Min Read

Retargeting is a useful, effective, and efficient way of driving conversions. It’s a great way to stay engaged with your customers, and bring them back to your site to convert. That’s to say, if it’s done right. The problem is there are a lot of ad tech providers out there that are going about it all wrong

Every day, around 9 out of 10 people who come to your site will become cart abandoners. What are you doing to reach them?

Choosing the right retargeting goals for your business can lead to successful campaigns and a happy new year.

We take a look at some general best practices for your prospecting campaigns, and examine how best to bring in customers who you can start retargeting.