New Year, New You, New Retargeting Campaigns
With the holiday shopping season behind us, it's time to think about what you can do to whip your retargeting campaigns into shape.
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Get a Second Chance with Retargeting
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Fun fact: 96% of first time site visitors don’t convert. Okay, maybe that’s not “fun” for marketers, but it does represent an opportunity for retargeting.
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Retargeting Works, When It’s Done Right
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Retargeting is a useful, effective, and efficient way of driving conversions. It’s a great way to stay engaged with your customers, and bring them back to your site to convert. That’s to say, if it’s done right. The problem is there are a lot of ad tech providers out there that are going about it all wrong
The Importance of Recapturing Cart Abandoners
Every day, around 9 out of 10 people who come to your site will become cart abandoners. What are you doing to reach them?
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Setting the Right Retargeting Goals
Choosing the right retargeting goals for your business can lead to successful campaigns and a happy new year.
Refuel Your Retargeting Campaigns with Prospecting
We take a look at some general best practices for your prospecting campaigns, and examine how best to bring in customers who you can start retargeting.