Reporting Tells the Story

Your campaigns can be amazing, but they need solid reporting to show the value they bring to the table.

Nov 13, 2018 | 7 Min Read

Chasing Clicks Can Hurt Performance

Nov 13, 2018 | 7 Min Read

New research shows creative with high click-through rates performed weaker when it came to driving conversions, while low-click creative performed better.

Jul 25, 2018 | 5 Min Read

Smart Campaign Budgeting Means Better Performance

Jul 25, 2018 | 5 Min Read

There's a sweet spot when it comes to smart campaign budgeting. By analyzing past performance, you can forecast the budget that will lead to strong results.

Apr 18, 2018 | 7 Min Read

We Put Last-Click Attribution to the Test, and the Results Will Surprise You

Apr 18, 2018 | 7 Min Read

There’s a hard-to-kill myth in digital advertising -- the last click is king. The last-click attribution model is seen by advertisers as the ultimate arbiter when it comes to giving credit. There’s just one problem with that: it’s wrong. But don't worry, there's a right way of doing things, and we'l show you how.

Nov 30, 2017

What’s with the Discrepancies?

Nov 30, 2017

Once you understand where Google Analytics and your ad platform are pulling their information from, you’ll avoid a lot of discrepancy headaches.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

May 25, 2017

Don’t Lose Sight of Viewability

May 25, 2017

Knowing your ads are being seen is key, but viewability offers more -- from protecting against ad fraud, to helping you identify truly valuable inventory.

May 18, 2017

How Well Do You Know Your KPIs?

May 18, 2017

You've picked your goals, so now what? SteelHouse Performance Analytics Lead Brooke Ellias breaks down some key KPIs, and how to optimize.