Reporting Tells the Story

7 Min Read

7 Min Read

New research shows creative with high click-through rates performed weaker when it came to driving conversions, while low-click creative performed better.

5 Min Read

5 Min Read

There's a sweet spot when it comes to smart campaign budgeting. By analyzing past performance, you can forecast the budget that will lead to strong results.

7 Min Read

7 Min Read

There’s a hard-to-kill myth in digital advertising -- the last click is king. The last-click attribution model is seen by advertisers as the ultimate arbiter when it comes to giving credit. There’s just one problem with that: it’s wrong. But don't worry, there's a right way of doing things, and we'll show you how.

Once you understand where Google Analytics and your ad platform are pulling their information from, you’ll avoid a lot of discrepancy headaches.

Knowing your ads are being seen is key, but viewability offers more -- from protecting against ad fraud, to helping you identify truly valuable inventory.

You've picked your goals, so now what? SteelHouse Performance Analytics Lead Brooke Ellias breaks down some key KPIs, and how to optimize.