Nov 13, 2018 | 7 Min Read
Chasing Clicks Can Hurt Performance
Nov 13, 2018 | 7 Min Read
New research shows creative with high click-through rates performed weaker when it came to driving conversions, while low-click creative performed better.
Jul 25, 2018 | 5 Min Read
Smart Campaign Budgeting Means Better Performance
Jul 25, 2018 | 5 Min Read
There's a sweet spot when it comes to smart campaign budgeting. By analyzing past performance, you can forecast the budget that will lead to strong results.
Apr 18, 2018 | 7 Min Read
We Put Last-Click Attribution to the Test, and the Results Will Surprise You
Apr 18, 2018 | 7 Min Read
There’s a hard-to-kill myth in digital advertising -- the last click is king. The last-click attribution model is seen by advertisers as the ultimate arbiter when it comes to giving credit. There’s just one problem with that: it’s wrong. But don't worry, there's a right way of doing things, and we'l show you how.
Nov 30, 2017
What’s with the Discrepancies?
Nov 30, 2017
Once you understand where Google Analytics and your ad platform are pulling their information from, you’ll avoid a lot of discrepancy headaches.
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May 25, 2017
Don’t Lose Sight of Viewability
May 25, 2017
Knowing your ads are being seen is key, but viewability offers more -- from protecting against ad fraud, to helping you identify truly valuable inventory.
May 18, 2017
How Well Do You Know Your KPIs?
May 18, 2017
You've picked your goals, so now what? SteelHouse Performance Analytics Lead Brooke Ellias breaks down some key KPIs, and how to optimize.