Jun 5, 2018 | 5 Min Read
Tackle Marketing’s Top Challenge with Prospecting
Jun 5, 2018 | 5 Min Read
It ain’t easy finding new customers. According to a recent Hubspot survey, 63% of marketers say generating traffic and leads is their top challenge. Finding a way to reach new prospects with the right message to convert them into loyal customers can be tricky. It’s a good thing prospecting campaigns exist.
Feb 28, 2018 | 5 Min Read
How to Create an Engaging Prospecting Ad: Part 2
Feb 28, 2018 | 5 Min Read
It’s important for any ad to be visually appealing, but in a prospecting ad it’s especially essential. Your ideal customer may be unfamiliar with your brand, so you must quickly convey your brand identity.
Feb 13, 2018
How to Create an Engaging Prospecting Ad: Part 1
Feb 13, 2018
In this two part series, we’ll walk you through the steps to create engaging and effective prospecting ads. First up, we’ll explore the ideation and copywriting portions of the the ad building process.
Jun 19, 2017
Refuel Your Retargeting Campaigns with Prospecting
Jun 19, 2017
We take a look at some general best practices for your prospecting campaigns, and examine how best to bring in customers who you can start retargeting.
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May 25, 2016
Bring in Fresh Prospects the Right Way
May 25, 2016
With the right approach, prospecting can be an effective tool that will keep fresh customers coming through to your brand’s site
May 20, 2016
Don’t Ditch Segmentation for Personalization
May 20, 2016
As digital marketers, we're spoiled with a treasure trove of customer data. So how should we best make use of it -- personalization, or segmentation?
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