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SteelHouse launches dedicated optimization for streaming television ads

Advertising News

The advertising industry can move pretty quick, and it’s easy to get left behind. Don’t worry, we’ve been keeping tabs on the big stories and insights making marketing news.

3 Min Read

A Bigger Threat Looms Beyond the Facebook Ad Boycott

3 Min Read

Brand Safety and Progressive Voices Lead the Facebook Ad Boycott Facebook is facing a backlash from brands and advertisers alike, but why? It seems like brands fall into two camps: those who are leading the boycott and are trying to sensor conservative voices, or those those who are participating in the boycott due to brand […]

7 Min Read

Localized Content, Youtube Spending Shifts, & More | Weekly Marketing News

7 Min Read

A lot has happened this week in marketing news. Here are some of the headlines that got our attention.

3 Min Read

Netflix Well Positioned for WFH Content Production

3 Min Read

SteelHouse CEO Mark Douglas shares insights on Netflix’s current approach to the new work from home world, and how their international approach is helping.

5 Min Read

Direct-Response Advertising Thriving on Connected TV, Says SteelHouse CEO

5 Min Read

"Spending on [Connected TV] is increasing rapidly among advertisers who would traditionally spend with Google or Facebook," said SteelHouse CEO Mark Douglas.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

10 Min Read

Social Engagement, Clorox Strategy Shifts, & More | Weekly Marketing News

10 Min Read

A lot has happened in digital marketing news, so we compiled a list of headlines to make it easier for you to keep on top of the stories breaking this week.

5 Min Read

Netflix Giving Disney an Education in Streaming, Says SteelHouse CEO

5 Min Read

SteelHouse CEO Mark Douglas stopped by Fox Business this week to discuss Disney's fortunes, and how their eventual recovery will surprise many people.