What Marketers Can Learn from the Unstoppable Pokémon Go
With the success of any major product, there are always lessons to be learned. Pokémon Go is no exception, especially for the in-house marketer.
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Going Native: Why Native Ads Are Key to Customer Engagement
Facebook found that consumers engage with native ads 20% to 60% more than standard banner ads. If you're not running native ads, now's the time to start...
No App? No Problem: In-App Ads Can Still Engage Customers
We’ve noticed a trend among some advertisers: If they don’t have their own mobile app, they tend to ignore in-app ads altogether. This is a huge mistake...