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  1. Retargeting & Prospecting
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5 Retargeting Mistakes, And How to Avoid Them

Launching a retargeting campaign? Here are some common mistakes marketers make when managing their campaigns, and how to avoid them.

Going Native: Why Native Ads Are Key to Customer Engagement

Facebook found that consumers engage with native ads 20% to 60% more than standard banner ads. If you're not running native ads, now's the time to start...

Introducing Facebook Dynamic Retargeting

Retargeting in social couldn't be easier thanks to our new Facebook Dynamic Retargeting. We've increased our brands' ROAS by 290% and lowered their CPA 63%.

Don’t Waste Your Customers’ Time with Poor Retargeting

If you're running retargeting campaigns, it's your job to ensure you're connecting with your customers in engaging ways – for everyone’s benefit.

The Latest Connected TV News

Your destination for the latest stats, insights, and trends. Get it in your inbox every week.

Retarget Travelers to Take Them On a Trip Back to Your Site

With Spring upon us and Summer right around the corner, if you're in the digital travel booking business it's time to retarget valuable trip planners.

8 Best Practices for Retargeting on Facebook

Facebook Retargeting is a solid investment, but you need to be smart about how you do it. Make sure you follow these 8 best practices.